The Self Published Writer’s Guide to the Radio Interview

A great opportunity to promote my work came my way this week. I’d like to be able to say that it was an opportunity that I created because I’m a top-notch marketeer and all round internet savvy guy. As it happens it was something that happened quite by chance. It turns out that one of my fellow northern bloggers thought that I’d be an ideal interviewee for her husband who happens to be a radio DJ. It was also an ideal opportunity for me to rabbit away on radio about my books, (ok, book!) blogs and YouTube page and generally promote myself with the possibility of flogging a few more copies of Floating in Space and maybe even getting a few more followers on my various internet pages.

I have to say I’ve always fancied being a radio DJ. I’ve always liked Paul Gambacinni whose smooth transatlantic tones used to tell us all about the US chart placing on his BBC radio show and he is still broadcasting today on BBC Radio 2. Another favourite DJ was Adrian Juste, who back in the 70’s and 80’s did a BBC radio show which combined music and comedy clips. Sadly he was sacked by the BBC when the new Radio 1 controller made some sweeping changes in the 1990’s. Shame really because Adrian was doing something very different on the radio, combining music and comedy. I loved his show.

Now my adventure on radio wasn’t exactly Radio 1 or even Radio 2 for that matter. In fact it was on Salford City 94.4 FM, a community radio station and the DJ was a really nice guy called Allan Shalks. Salford City Radio, according to their website blurb is . .

‘a multi award-winning non-profit community radio station brought to you by more than one hundred local people every week.

We encourage new, unique and innovative radio with a local feel and local relevance. All our shows are produced and presented by volunteers and we offer Salford a unique service that promotes local news, people, topics and events.

We are also famous for our fantastic and varied taste in music. We cover everything from unsigned bands and new artists to specialist genres.’

Writers, even those of the self-published variety have to cope with various things in their writing lives; book signings and stuff like that. A particular milestone for me was my first media interview. How did it go? Well it went something like this:

I wasn’t sure exactly where the radio station was so I did a recce the day before and I arrived early. Allan Shalks, the DJ who had kindly offered to have me on his show was there waiting and we had a quick chat, settled on some writer and blogger friendly topics and we were all set.

I was a little surprised because I had imagined that a radio station was full of young media students eager to climb the ladder of media success and get something down on their CVs before sending in their applications for Radio One.

Actually, Salford City was a pretty laid back environment staffed with people of a similar age to myself, in fact I could even imagine myself in the DJ seat, turntables at the ready, earphones in place, ready to knock out a few tunes for the Salford populace. I brought along my trusty video camera hoping to put together a video to record this momentous occasion in the life of a blogger. Record book sales of £25 in one month and now radio fame! Whatever next!


Floating in Space is a novel by Steve Higgins available as a Kindle download or traditional paperback. Click the links at the top of the page to buy or for more information.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.