The Self Published Writer’s Guide to the Radio Interview

A great opportunity to promote my work came my way this week. I’d like to be able to say that it was an opportunity that I created because I’m a top-notch marketeer and all round internet savvy guy. As it happens it was something that happened quite by chance. It turns out that one of my fellow northern bloggers thought that I’d be an ideal interviewee for her husband who happens to be a radio DJ. It was also an ideal opportunity for me to rabbit away on radio about my books, (ok, book!) blogs and YouTube page and generally promote myself with the possibility of flogging a few more copies of Floating in Space and maybe even getting a few more followers on my various internet pages.

I have to say I’ve always fancied being a radio DJ. I’ve always liked Paul Gambacinni whose smooth transatlantic tones used to tell us all about the US chart placing on his BBC radio show and he is still broadcasting today on BBC Radio 2. Another favourite DJ was Adrian Juste, who back in the 70’s and 80’s did a BBC radio show which combined music and comedy clips. Sadly he was sacked by the BBC when the new Radio 1 controller made some sweeping changes in the 1990’s. Shame really because Adrian was doing something very different on the radio, combining music and comedy. I loved his show.

Now my adventure on radio wasn’t exactly Radio 1 or even Radio 2 for that matter. In fact it was on Salford City 94.4 FM, a community radio station and the DJ was a really nice guy called Allan Shalks. Salford City Radio, according to their website blurb is . .

‘a multi award-winning non-profit community radio station brought to you by more than one hundred local people every week.

We encourage new, unique and innovative radio with a local feel and local relevance. All our shows are produced and presented by volunteers and we offer Salford a unique service that promotes local news, people, topics and events.

We are also famous for our fantastic and varied taste in music. We cover everything from unsigned bands and new artists to specialist genres.’

Writers, even those of the self-published variety have to cope with various things in their writing lives; book signings and stuff like that. A particular milestone for me was my first media interview. How did it go? Well it went something like this:

I wasn’t sure exactly where the radio station was so I did a recce the day before and I arrived early. Allan Shalks, the DJ who had kindly offered to have me on his show was there waiting and we had a quick chat, settled on some writer and blogger friendly topics and we were all set.

I was a little surprised because I had imagined that a radio station was full of young media students eager to climb the ladder of media success and get something down on their CVs before sending in their applications for Radio One.

Actually, Salford City was a pretty laid back environment staffed with people of a similar age to myself, in fact I could even imagine myself in the DJ seat, turntables at the ready, earphones in place, ready to knock out a few tunes for the Salford populace. I brought along my trusty video camera hoping to put together a video to record this momentous occasion in the life of a blogger. Record book sales of £25 in one month and now radio fame! Whatever next!


Floating in Space is a novel by Steve Higgins available as a Kindle download or traditional paperback. Click the links at the top of the page to buy or for more information.

Metrics and the Art of Social Media.

You might think having been a blogger for over three years now I’d be an expert in the art of social media? Think so? Really? Forget it!

For the past three years I have concentrated my social media promotions on Twitter. OK, I have a Facebook writer page and a Pinterest account and  Google+ account but it’s Twitter where I have really pushed myself. So much so that I am the proud possessor of over 5,000 followers. Sounds good doesn’t it? If every one of those 5,000 people were fans of my blog and each and every one bought a copy of Floating in Space I’d be quids in. The fact is, out of those 5,000, I’d say only a handful are genuine fans. The rest want to be friends with me for one reason -because I have 5,000 followers and every time someone Tweets one of my Tweets I am honour bound by the unwritten Twitter users code to Tweet them back, Tweet them to my 5,000+ followers.

Yes, I feel good with that power; 5,000 followers. Wow, that’s power. Of course, if you have ever read the Spiderman comics or indeed seen the film you will know that with great power comes great responsibility.

Not so long ago I made a video, a spoof of Woody Allen’s opening to the movie Manhattan. It was good, I thought. I made the video over on Animoto and exported the result to everywhere I could think of: YouTube, Vimeo, Facebook, Twitter and so on. Then I sat back and waited for the results to come in. Next day I had four views on YouTube. Yes, I have to admit I was kind of disappointed. The thing is, everything I have ever written, particularly on WordPress, that I personally thought was really good has never had such a great reaction. Conversely also, those things I have just knocked out quickly because my Saturday deadline was looming have actually done pretty well with lots of hits and comments.

Anyway, not to be daunted I added the video to one of my WordPress posts and hoped I might get more hits that way. A few days later I checked YouTube again. 17 hits. Not bad I suppose. So, next move: check my Twitter analytics. I took a look and saw this:

Yes right in the middle there as you can see, there is a big spike. What was it? Well it was a Tweet created by Vimeo, a sort of automatic Tweet that is created when you post something there. The Tweet had over 12,000 impressions and 411 engagements, which is people actually clicking on the video and watching it. It looks like, in this case at least, that despite Vimeo being the poor cousin to YouTube, or so I thought, it was actually Vimeo that was performing for me!
Why?
How should I know? I’m still just an amateur!

Anyway, over on YouTube I not only have numerous videos encouraging the world to buy my book or subscribe to my web page, I also have various other non-marketing videos available.

My top watched video is this one below with, at the time of writing, over 30,899 views. You might be thinking hey, bet he makes a tidy little sum out of that video. However, if you did you’d be wrong because that video, which I made back in 1986 or 1987 is enhanced by an Elton John album track and all the royalties goes to Elton’s music company, despite my hours and weeks of filming and editing.

The video was one of my early video efforts, filmed using a JVC VHS-Compact camera, similar to the one Marty McFly uses in Back to the Future. One day I must get around to deleting Elton and adding some royalty free music.

Next in my video chart is this one about Manchester Airport;

Manchester Airport 1986 was such a long video I had to split it into two parts to upload it and strangely, part one has 6,839 views while poor old Part Two only has 4,762! Once again no royalties are forthcoming from either video as I used music from the pop charts of 1986.

Anyway, time to take another look at my Twitter account and schedule some tweets for this weekend. Should I do the usual stuff plugging my videos and blog posts or perhaps I should Tweet something a little more thoughtful to my 5,000 plus followers? Something about saving the environment or some heartwarming stuff about love and relationships?

After all, with great power comes great responsibility!


Now the nights are drawing in, why not settle down with a good book? Floating in Space is available from amazon as a paperback or Kindle download! Click here to buy!

The ups and downs of the Internet

 

As you can guess if you’ve read any of my other blogs, I just love the digital age. It’s enabled me to do so many things, share my writing with everyone here on wordpress, share my pictures on tumblr and flickr and my videos on you tube. What’s been a highlight in particular is that I’ve been a motor racing fan since I was a school boy and when I was younger I spent a lot of time at my local circuit, Oulton Park in Cheshire, watching motor races and taking pictures. I had a whole shedload of pictures that have only been seen by me and have been sat in an album upstairs in my back room for years and now flickr has enabled me to share them with other race fans and my Oulton Park collection has had hundreds of views, when a few years back it was just one.

 

image courtesy everystockphoto.com

image courtesy everystockphoto.com

Social networking is so interesting and varied. The main social sites are probably facebook and twitter. I’m on both of those sites but they are very different. Twitter is in a lot of ways a real time web site. Many people comment on sport and TV shows while the shows or events are still in progress but personally if I’m trying to comment on an F1 race I’m feel as though I’m missing the action while I’m tweeting. I suppose in that way Twitter is ideal for the smartphone whereas facebook is something where you can post your status and then come back later or the next day and respond to further comments. On Twitter most of my friends are pure internet acquaintances, especially now as I’ve been promoting my blogs and book heavily on that site. I get other authors asking me to like their pages and posts and in return I like their pages and posts so we both benefit with extra web exposure.

 

The same thing has been starting to happen on facebook with increasing traffic from non-friends, people who just like my blogs so I’ve had to create a facebook page for myself as a writer so that I can keep separate my business and personal friends.

 

Another aspect of the internet is that it enables you to check out your old and long lost friends and a site like friends reunited is all about connecting with former school friends. Friends reunited was one of the early success stories of the internet but now it seems to have fallen by the wayside a little, it’s popularity overtaken by sites like the aforementioned  twitter and facebook.

 

I’ve traced quite a few of my old school friends thanks to Friends Reunited, for instance one of my primary school pals that I made contact with emigrated to Canada, was successful in the computer industry and now lives in semi-retirement on an island off the west Canadian coast. Pretty good for a lad from a Wythenshawe council estate. That was an interesting find and my friend Paul and I have exchanged a fair few e-mails. Both of us are happy and literate writers, perhaps we’re really old fashioned letter writers now turned to e-mails but I find that nowadays it’s easy, at least for some people, to fall into a kind of text speak even on social media that sometimes slips over into messages.

 

I had one e-mail a while ago from an old school friend asking was I the same Steve Higgins that he knew at school. I replied back that yes I was and added a good few paragraphs about my life, what I had been up to in the intervening years and what I am doing now. Nothing came back for months and when I wrote again to say ‘did you get my e-mail’ a reply finally arrived. ‘Yes, great to hear from you LOL.’

 

That particular friend I’ve not seen for over thirty five years and I’m none the wiser about him now, despite him wanting to contact me! Oh well, that’s the internet for you!