Don’t you just hate TV adverts? I certainly do. There are those times when a TV advert comes in useful I suppose. Perhaps when you are watching a good film and you need to make a cup of tea or pop to the toilet. These days in the hi tech world of TV, most people are able to pause live TV and do those things anyway. I wouldn’t mind if the TV adverts were actually worth watching but these days of course they aren’t. Anyway, here are 6 classic TV ads of yesteryear that I think are rather good. Here we go . .
1.
This is an advert for Strongbow cider featuring Johnny Vaughn, who you might remember as fronting the Channel 4 breakfast show many years ago, and Jerry Hall. Jerry was an American model and was once upon a time involved with Bryan Ferry and then Mick Jagger. It’s a fun advert that has always made me laugh.
2.
A particular favourite of mine is the Ford Puma advert from 1997 featuring Steve McQueen. McQueen of course passed away from cancer in 1969 so how did he feature in the ad? Well, filmmakers shot footage of the Ford Puma in modern San Francisco and digitally inserted McQueen into the driving seat using footage from his 1968 film Bullitt. The result was a stylish short TV ad recreating a scene from the original feature film.
3.
An old TV advert I always used to enjoy involved an old guy trying to trace a copy of a secondhand book; Fly Fishing by J R Hartley. He eventually finds a copy and the book seller asks his name. “J R Hartley” he replies. What were they advertising? Yellow Pages! Strangely enough some bright spark – actually author Michael Russell – produced a spoof book; Fly Fishing by J R Hartley which became a best seller and prompted two additional sequels.
4.
Probably the funniest classic TV ads are the ones with Leonard Rossiter and Joan Collins which are promotions for Cinzano. They actually made 10 TV commercials between 1978 and 1983 which all ended with a glass of Cinzano getting spilled all over Joan.
Rossiter had a successful theatre career but is best remembered for his portrayal of the seedy landlord Rigsby in TV’s Rising Damp, still shown regularly on UK TV. Joan Collins has had a long career in TV and films including a spell in the USA starring in the TV series Dynasty. This year, 2025, she is due to portray Wallis Simpson in a new film production. Leonard Rossiter died in 1984 aged 57.
5.
A great advertising series were those for Boddingtons beer. I used to love a pint of ‘Boddies’ as we used to call it but then the brewery was taken over by another company (Whitbread, I think) and the Boddingtons bitter they produced was really not like the original Boddingtons at all. Anyway, back in the 1990s a series of adverts were produced starring Melanie Sykes speaking in a broad Manchester accent.
6.
My particular favourite Boddingtons ad was this one that starts off in Venice but ends up somewhere in Manchester.
7.
Bolton comedian Peter Kaye featured in a series of ads for John Smiths beer. Can’t say I was that keen, then or now, on John Smiths beer but the adverts were good.
8.
A great favourite for many people were the puppet ‘aliens’ used in an advert for Smash which was a powdered version of mashed potatoes. You just added liquid I presume but personally, I’m happy peeling and boiling my potatoes to make mash just as I have always done.
9.
In 2018 Elton John featured in a Christmas commercial for top end store John Lewis. According to Wikipedia there is a regular Christmas ad for the store every year. I’ve clearly missed the others but I always thought the Elton John one was pretty special.
10.
I’m going to finish with this one advertising another beer, this time Heineken. Bryan Pringle plays a sort of latter day Professor Higgins trying to teach a very well spoken lady, the exotically named Sylvestra le Touzel, to speak cockney. Bryan Pringle featured in a number of films and numerous sitcoms from the 70s to the 90s. He died in 2002.
What were your favourite TV ads?
Those were my 10 TV ads but just before I go to press I thought I’d add one final one. I know I said earlier that modern ads are just not as good these days but I recently spotted this one in which Meg Ryan and Billy Crystal were asked to recreate that famous scene from When Harry met Sally. (I’ll have what she’s having!)
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The other day I was idly watching an episode of Everybody Loves Raymond. It was the one where Ray and Debra his wife are watching their wedding video and suddenly the screen dissolves and on comes a football match. Debra is furious because Ray has taped over the wedding. Yep, those sort of things happened back then and on my video tape something similar occurred. The race video vanished into a hail of snow only to be replaced by a James Bond documentary. I was furious for a moment but then I got interested in the documentary. It focussed on Miriam D’Abo who starred in the 007 film The Living Daylights and she interviewed various ladies who had the dubious honour of being a ‘Bond Girl.’ There were plenty of clips from the Bond films, interviews and bits and pieces of behind the scenes stuff, in fact it was all pretty interesting for a Bond fan like me.
Letters from an Unknown Author! 