One of the objects of this blog is to publicise my novel, Floating In Space. In these digital hi-tech days it’s just not enough to whack out a novel then expect people to clamour around wanting to buy it. How will they know it even exists? Well, as I said in Confessions of a Self-Published Author, the writing of a novel is only the first part, then comes the promotion of the book. Yes, this blog, of course, is a great part of that, as are my posts on Twitter, Facebook, Google+, Pinterest and elsewhere. Anywhere in fact that I have a social presence, I will be knocking out a post either directly or indirectly related to my book.
The important thing is not to keep going on about it; that is probably the social media equivalent of knocking on someone’s door and saying “Hi. Buy this book and it will change your life!” Floating In Space will not change your life but it will give you a few hours of enjoyment, taking you back into the world of the 1970’s, a world so different, and yet so similar to that of today.
Another way of connecting with those potential readers is the video and that is where the book trailer comes in. Back in the 1990’s I went on various courses in video production so I know the basic principles of shooting and editing but nowadays I make use of on line editing sites like animoto.com which can be used to build your video. Here’s an updated version of the first book trailer I made using nothing more than still images uploaded to one of Animoto’s templates:
One of the great things about YouTube is that you can add annotations to the video: Links to other videos, links to my Google+ page and YouTube cards which open up when you hover over with your mouse and can be customised with web links. You can also add little information boxes which clarify or expand on information that is given in the video.
Here are a few tips for making your own.
1 Use a tripod. I’ve experimented with grips and clamps and selfie devices but the best way to shoot is to put your camera on a tripod, set up your shot and press record.
2. Keep it simple. Make sure you know what your message is and put it over quickly and simply. Attention spans are short these days for video. If people don’t like what they see, and believe it or not they make that decision in the first few seconds, then they just click away from your video to something more interesting.
3. Plan ahead before you shoot. Make a list of what you are going to do or say in the video. Even consider making a short script.
4. You Tube is the second most popular search engine after Google, so work hard on your video’s title!
5. 13% of video plays were made using mobile devices so make sure your video is mobile friendly! Click here to read some more interesting stats!
Not only do I have my videos on YouTube, I also have a few on Vimeo. Vimeo.com presents the video in a more stylish way but the cards and annotations that can be utilised on YouTube are not available. Here’s my very latest promo. Shot with my camera on a tripod and edited using windows movie maker.
I’m quite pleased with the fact that I only took eleven takes to make this one. In the first few I didn’t like my shirt so I changed. Then it became rather windy which ruined the sound. Then just when I was about to pack up, I popped on another shirt and did a few more. The take above was somewhere around the take seven mark! Here’s another video, this time made with Animoto templates.
Weather’s looking good lately, why not make a start on your video promo?
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