Blogs, Video and a Social Media Marketing Mix

The lockdown of last year didn’t really affect me that much. It was a bit of a pain not being able to go out and I did miss the pub quiz night as well as my visits to my favourite restaurants. Essentially though, I’m not an outdoor kind of guy. I like my TV and my laptop and I’m pretty happy sitting outside in the summer reading a good book. This last week I’ve been experiencing a more personal kind of lockdown. Liz has just had a hip replacement and I’ve been off work tending to her every need.

Even people who are close can have their differences. Liz likes to be challenged by word games and I like my challenge in the form of a good documentary film.

‘Not another quiz show’ I usually say when she has got the TV remote.

‘Not another Kennedy documentary’ she tends to say when the remote is over on my side. Oh well, recuperation is important and if she can put up with the occasional JFK documentary I can deal with another Countdown, I suppose.

When I’ve had a brief moment to myself, I’ve been looking at my book, Floating in Space, and wondering what more I could do to promote it. This entire blog is about promoting Floating in Space, at least that was the idea when I started. Every blog post, whether it’s about books, films, my life or any other random subject that comes to mind always ends with a little plug for Floating, right down at the end of the post. It usually comes in the form of a short video with the prime intention of making the viewer wonder if their life is worth living if they haven’t got a copy of my book. Most people and I’m talking a good 90% plus of people who decide to watch decide that life is worth living without a copy of Floating in Space and decline to buy. Pity, especially as I went to a lot of trouble making those videos.

A lot of people ask me about the title, Floating in Space. Why is it called that? Is it a sci-fi book? No, it isn’t which makes me wonder whether changing the title would be a good thing. The title comes about because of the way the main character, Stuart Hill, looks at his life. Sometimes it’s a good thing to look at your life not in little segments but as a whole. How could you possibly do that? Well Stuart does it like this.

Updated version of Floating In Space available now from Amazon!

This technique, for want of a better word, is best employed in the summer. Find yourself a quiet outdoor place. Lie down on the grass facing towards the sky. A clear blue sky isn’t much good for this. What you need is a blue sky and a good selection of white fluffy clouds. Now relax. A good way to do that is start at the top of your head and relax your scalp, then go down to your eyebrows and relax them. Then your eyes, nose and so on, all the way down to your toes.

Now, I don’t know if you can remember those visual teasers you used to see in comics years ago. For instance a line drawing of a cube which by an effort of will you could make into a solid box or, again using only your mind, see the box as an open box and look inside. That’s the thing to do now looking up at the sky. See the curve of the sky bending down towards the horizon at the extreme end of your peripheral vision? Well turn that around so instead of looking up at the sky you are looking down. Imagine you are floating in space, seeing the blue, not of the sky, but of the planet Earth and down below is you and your life, going about it’s everyday cycle of work, sleep and relaxation. Down there on the Earth are moments of enjoyment, moments of happiness, moments of sadness and sadly, moments of horror.

Most of my promotions for Floating tend to focus not on the process I’ve described above but on the city of Manchester where the book is set. I’ve only visited my home city once since the pandemic and it’s looking good. New towering skyscrapers seem to be going up with every month that passes by, at least according to the small group of Manchester photographers that I follow on Instagram. Manchester’s nickname is the Rainy City because of course it rains a lot and one of my favourite photographers makes a habit of photographing the puddles of the city, either with the city’s new buildings reflected in the water or low angle pictures with a rainy puddle in the foreground and some Mancunian architectural delight in the background.

When I visited Manchester a few months ago I took my camera along and made a bit of a walkabout video. I had my selfie stick and walked around chatting to the camera. I looked at some of the new hi rise towers and then walked round to the old end of town and took a stroll down the Rochdale canal which was completed in 1804. Instead of writing a narration I just stayed with the video of me chatting to the camera and added a few voice over comments and snippets of info. That video is currently one of my most watched videos so if I had any sense I’d probably make more of the same but it so happens I’m just not that comfortable walking around chatting to my camera. I much prefer my usual videos, many of which have voice-over narrations which originate in many cases from my blog posts. Like a lot of my blogs and videos, I can’t leave them alone, I’m always tinkering with them and here’s a case below, another edit of my favourite Manchester video.

I am of course an old school video producer. I like videos that open up gradually and have titles and an introduction. That technique, I am reliably informed, is very old hat indeed. In the 21st century social media world, videos need to be straight to the point. Quick introductions, a quick statement of your credentials, perhaps a brief exhortation for the viewer to subscribe to my channel and then wham, straight into the subject. That is internet video in a nutshell because there are thousands of other videos out there that are just a click away and can instantly nab your viewer if you fail to grab and keep their attention.

Getting back to blogging, I have probably written more words, in my blogs and tweets and other social media posts promoting my book, than are actually in the book itself. Oh well, that is one of the facts of the self-publishing world: Writing a book is one thing but marketing is an entirely different ball game altogether and of course the competition is fierce with more than 5000 new books released on Kindle every day! Is it worth it you might ask? Why do I do it? Well, quite simply I do it because I like doing it and when the enjoyment has gone, I’ll start thinking about doing something else with my spare time.

Nothing improves and hones your writing skills more than the writing process itself and as a blogger with a deadline of 10am on a Saturday morning I have even started to feel like something of a professional writer. Nothing gives me more pleasure than to log into WordPress and find that someone has liked one of my posts, or better still has left a comment. I’ve always thought that an intrinsic element of the human condition is finding that out that there are others in the world who think the same way as you do and like the things that you like.

I do tinker quite a lot with Floating in Space and some time ago I added a version which hopefully corrected the book’s various grammatical mistakes and I also added a small index to help explain 1977 to my younger readers. So, what else should I do to market my work? Another Tweet? Another Facebook post? Another YouTube video? Perhaps I should go further afield in the social media world and do more on Instagram or sign up for Tik Tok?

Actually I think I might just give marketing a rest for a while. Liz is still in bed so I think I might just relax for a while with Oliver Stone’s new Kennedy documentary.


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4 responses to “Blogs, Video and a Social Media Marketing Mix

  1. I also self-published a book about my experience in a town and also am trying to promote it on WordPress. My book is called Nakhon Phanom: The Domino That Didn’t Fall (and my Thai hometown), and it’s set in the early 1970s. I haven’t yet read your book, but I’m ordering it today.

    I take it you’re in England, so the recent Walter Winchel documentary might not intrigue you as much as it did me. I knew the name, but I never knew before what a significant figure in America he was for several decades… right into the 1960s. According to the documentary at least, he had a radio show, and a guy could walk down the street in New York and hear the whole show as he walked along, because everybody had it tuned in. Prior to seeing the documentary, I knew nothing about him. I mean I knew his name, but that’s it.

    You’re way ahead of me on marketing you book, but I can’t yet say you’re an inspiration. I have to read it first.

    Liked by 1 person

    • Good luck with the book, hope you enjoyed writing it because marketing is a real pain in the neck and if you don’t have a success at least you will have had the joy of writing.
      All the best, Steve

      Like

    • Thanks Priscilla. My next book is partly written but because I’ve left it for so long I think I’ve lost the momentum of the story. I’ve written some notes for the second part which is not something I normally do so I’m hoping the next section might be easier especially with some extra time on my hands.

      Liked by 2 people

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