Blogs, Video and a Social Media Marketing Mix

The lockdown of last year didn’t really affect me that much. It was a bit of a pain not being able to go out and I did miss the pub quiz night as well as my visits to my favourite restaurants. Essentially though, I’m not an outdoor kind of guy. I like my TV and my laptop and I’m pretty happy sitting outside in the summer reading a good book. This last week I’ve been experiencing a more personal kind of lockdown. Liz has just had a hip replacement and I’ve been off work tending to her every need.

Even people who are close can have their differences. Liz likes to be challenged by word games and I like my challenge in the form of a good documentary film.

‘Not another quiz show’ I usually say when she has got the TV remote.

‘Not another Kennedy documentary’ she tends to say when the remote is over on my side. Oh well, recuperation is important and if she can put up with the occasional JFK documentary I can deal with another Countdown, I suppose.

When I’ve had a brief moment to myself, I’ve been looking at my book, Floating in Space, and wondering what more I could do to promote it. This entire blog is about promoting Floating in Space, at least that was the idea when I started. Every blog post, whether it’s about books, films, my life or any other random subject that comes to mind always ends with a little plug for Floating, right down at the end of the post. It usually comes in the form of a short video with the prime intention of making the viewer wonder if their life is worth living if they haven’t got a copy of my book. Most people and I’m talking a good 90% plus of people who decide to watch decide that life is worth living without a copy of Floating in Space and decline to buy. Pity, especially as I went to a lot of trouble making those videos.

A lot of people ask me about the title, Floating in Space. Why is it called that? Is it a sci-fi book? No, it isn’t which makes me wonder whether changing the title would be a good thing. The title comes about because of the way the main character, Stuart Hill, looks at his life. Sometimes it’s a good thing to look at your life not in little segments but as a whole. How could you possibly do that? Well Stuart does it like this.

Updated version of Floating In Space available now from Amazon!

This technique, for want of a better word, is best employed in the summer. Find yourself a quiet outdoor place. Lie down on the grass facing towards the sky. A clear blue sky isn’t much good for this. What you need is a blue sky and a good selection of white fluffy clouds. Now relax. A good way to do that is start at the top of your head and relax your scalp, then go down to your eyebrows and relax them. Then your eyes, nose and so on, all the way down to your toes.

Now, I don’t know if you can remember those visual teasers you used to see in comics years ago. For instance a line drawing of a cube which by an effort of will you could make into a solid box or, again using only your mind, see the box as an open box and look inside. That’s the thing to do now looking up at the sky. See the curve of the sky bending down towards the horizon at the extreme end of your peripheral vision? Well turn that around so instead of looking up at the sky you are looking down. Imagine you are floating in space, seeing the blue, not of the sky, but of the planet Earth and down below is you and your life, going about it’s everyday cycle of work, sleep and relaxation. Down there on the Earth are moments of enjoyment, moments of happiness, moments of sadness and sadly, moments of horror.

Most of my promotions for Floating tend to focus not on the process I’ve described above but on the city of Manchester where the book is set. I’ve only visited my home city once since the pandemic and it’s looking good. New towering skyscrapers seem to be going up with every month that passes by, at least according to the small group of Manchester photographers that I follow on Instagram. Manchester’s nickname is the Rainy City because of course it rains a lot and one of my favourite photographers makes a habit of photographing the puddles of the city, either with the city’s new buildings reflected in the water or low angle pictures with a rainy puddle in the foreground and some Mancunian architectural delight in the background.

When I visited Manchester a few months ago I took my camera along and made a bit of a walkabout video. I had my selfie stick and walked around chatting to the camera. I looked at some of the new hi rise towers and then walked round to the old end of town and took a stroll down the Rochdale canal which was completed in 1804. Instead of writing a narration I just stayed with the video of me chatting to the camera and added a few voice over comments and snippets of info. That video is currently one of my most watched videos so if I had any sense I’d probably make more of the same but it so happens I’m just not that comfortable walking around chatting to my camera. I much prefer my usual videos, many of which have voice-over narrations which originate in many cases from my blog posts. Like a lot of my blogs and videos, I can’t leave them alone, I’m always tinkering with them and here’s a case below, another edit of my favourite Manchester video.

I am of course an old school video producer. I like videos that open up gradually and have titles and an introduction. That technique, I am reliably informed, is very old hat indeed. In the 21st century social media world, videos need to be straight to the point. Quick introductions, a quick statement of your credentials, perhaps a brief exhortation for the viewer to subscribe to my channel and then wham, straight into the subject. That is internet video in a nutshell because there are thousands of other videos out there that are just a click away and can instantly nab your viewer if you fail to grab and keep their attention.

Getting back to blogging, I have probably written more words, in my blogs and tweets and other social media posts promoting my book, than are actually in the book itself. Oh well, that is one of the facts of the self-publishing world: Writing a book is one thing but marketing is an entirely different ball game altogether and of course the competition is fierce with more than 5000 new books released on Kindle every day! Is it worth it you might ask? Why do I do it? Well, quite simply I do it because I like doing it and when the enjoyment has gone, I’ll start thinking about doing something else with my spare time.

Nothing improves and hones your writing skills more than the writing process itself and as a blogger with a deadline of 10am on a Saturday morning I have even started to feel like something of a professional writer. Nothing gives me more pleasure than to log into WordPress and find that someone has liked one of my posts, or better still has left a comment. I’ve always thought that an intrinsic element of the human condition is finding that out that there are others in the world who think the same way as you do and like the things that you like.

I do tinker quite a lot with Floating in Space and some time ago I added a version which hopefully corrected the book’s various grammatical mistakes and I also added a small index to help explain 1977 to my younger readers. So, what else should I do to market my work? Another Tweet? Another Facebook post? Another YouTube video? Perhaps I should go further afield in the social media world and do more on Instagram or sign up for Tik Tok?

Actually I think I might just give marketing a rest for a while. Liz is still in bed so I think I might just relax for a while with Oliver Stone’s new Kennedy documentary.


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Marketing, Social Media and the 1970’s.

I read a lot about promotions and marketing, all in pursuit of selling my book, Floating in Space, to the unsuspecting public. Many marketeers recommend giving away free copies as a way of driving sales forward. Other marketeers are not so certain. A book is a product of many long hours, even years of hard work and for some, giving it away for free is not an option. For a registered tight wad like me that is something I go along with wholeheartedly.

Another reason is that at the moment I only have one book to sell. It’s not like having a trilogy or a series of books, where giving the first one of the series away will drive sales of the other books. Having said all this, I did run a giveaway lasting for three days in the hope that some new reviews might drive sales up but sales seemed to just run at their normal rate.

Reviews are important to an author. Quite a few readers have given me good reviews on Facebook but where I need them are on my amazon page where the buyers go to look directly at my book.  I suppose not being the pushy type works against me but I have recently added my book to Goodreads where readers with a Facebook profile can log on there and add a review. There are links on my Goodreads author page straight to amazon.

Dear me, bet Charles Dickens never had this trouble!

One of the nice aspects of Floating in Space is that because it has been born out of my past, as well as my imagination, reading it is a rather nice nostalgic experience for me, drawn back into the world of my youth, Manchester in the late 1970’s. Reading the book I can once again soak up the atmosphere of Manchester City Centre and remember those late afternoons and early evenings drinking in pubs like the Salisbury after a day in the office, or evenings playing snooker and pool after a shift going up and down the roads of Manchester as a bus conductor. Sometimes I can almost feel the polished wood of the bar in the working men’s club I used to frequent and even smell the cigarette smoke of the smokers, now a long gone sensation in British pubs. The past is inside all of us and I’m sure many people could do what I have done and take their past life, mix it up with a dash of imagination and some humour and write it all into a book.

So how easy is it to write a book like this? Well, not that easy, I can tell you. However, my book started life as a series of essays about my life in the late seventies. I started to compare the worlds of insurance and accounting and the world of passenger transport. Accounting wasn’t that easy in the seventies. Everything was added up by hand and entered into huge ledgers. There was the rough ledger where all the rough entries and working out and cash balancing was done and then it was all entered neatly into the big blue main ledger.

I am sure that today it’s a much easier process with software that does all the additions and calculations for you. One job that really used to tax me was arranging fire insurance for the offices rented by our tenants. They paid a percentage based on their office space. So for instance, if they rented 50% of the available space, they paid 50% of the insurance. There again, there were other tenants who rented a small office on the ground floor that measured 12 by 8. Now, try converting that into a percentage!

Coming back to the present day, here’s another set of maths questions. If I have 4,619 followers on Twitter, (correct at the time of writing although according to Twitter analytics, I get an average of 4 new followers per day so please make the necessary adjustments when you read this) why then don’t I get that figure following my blog? After all, all my Twitter posts lead, directly or indirectly, to this website. I recently had my Twitter page analysed by one of those writers’ sites that offer stuff like that. This is what they said.

Followers are generally people who just want you to follow them back. There’s no love there or loyalty.
Put it this way. 
Say you had a coffee shop and 2 people walked in:
person a) who is an ardent coffee fan and
person b) who came in basically to get out of the rain.
Who are you most likely to get a sale out of and be able to convince to join your email list to send them more coffee ideas?
Clearly person a) – they already love coffee right?
Person b) – harder work to convince them to do anything. Not impossible but definitely more work.
You need a bunch of person a)’s Steve.
The 2nd thing you may be doing ‘wrong’ is HOW you are going about trying to funnel those blog views. Let me give you some generic advice.
With all due respect nobody is interested in you. 
That’s the bad news.
The good news is that nobody is interested in any of us (so don’t take it personally!)  : )
People are interested in what YOU can do for THEM.

I have to admit, that’s a pretty shrewd assessment of Twitter. Everyone who is on there, with the exception of those who just want to Tweet to their friends about their social life, is out there to sell something, just, as my Twitter reviewer pointed out, as I am. I want people to read my blog and then perhaps think, “hey, this isn’t bad, wonder if its worth buying Steve’s book?” Bingo!

Just one last thought. There was no social media in 1977, the year in which Floating in Space is set but imagine if we tried to do the sort of things then that we do now on Facebook?  Suppose we went for a meal and wanted to share the experience with friends. We had to take a big bulky camera, take a picture of our meal, take the film to Boots or Max Spielmann or wherever, have the film developed, have the prints made and then get copies and send them out in the mail to your friends. By mail of course I mean mail, the Royal Mail, put the picture in an envelope, get a stamp and actually send it after adding a brief message for your followers -I mean friends- such as ‘this looks yummy!’

Social media was hard work in the 1970’s!


If you liked this post, why not try my book, Floating in Space? Click the links at the top of the page for more information.