Tag Archives: Amazon

8 Questions for a Self-Published Author

Posted on by Steve Higgins

A few years ago, I published a post called 7 Questions for a Self-Published Author. This week I decided to update it and here it is, thinly disguised as 8 Questions for a Self-Published Author.

Question 1:

What made you want to write a novel?

I’ve always been a writer, even as a school kid I was writing stories and screenplays. I used to write scripts and do all the casting. Not sure whether Steve McQueen would have appreciated the roles I was planning for him though.

Later on when I was in my 20s I tried to move away from all the sci-fi and espionage stuff I was writing and write about something more personal to me, something that I had a personal connection with so I started writing about life working on the buses, which is what I was doing at the time.

I wrote about working as a bus conductor and driver and jotted down my observations about the people I met and carried on my bus. Then there were other stories about my personal life, drinking in pubs, chatting up girls in nightclubs, listening to music and so on. Later I realised I could link all this stuff together even though it was just a series of essays and make it into a short novel which is what I did. The process involved rewriting my essays to fit in with the story but that was fairly easy as the story was actually a fictionalised version of my own younger life.

Question 2

How did you go about publishing the finished book?

Floating in Space was turned down by three publishers. That was of course disappointing but rejections are par for the course for any writer. Some time ago I wrote a blog post about books rejected by publishers and I found out that The Day of the Jackal was rejected 4 times, Gone with the Wind 38 times and The Time Traveller’s Wife 25 times. Publishers are only human of course but these days writers don’t need them, we can just publish online, just like I did using Amazon.

The most famous book to come from online publishing is probably 50 Shades of Grey which was first  posted online as a story called Master of the Universe, on a fan-fiction website and later on the author’s own website.

Question 3

Tell me about the problems of marketing and getting your book noticed by the public.

Well, that is the hard part, writing a book was easy in comparison!

Building up a presence on Twitter, Facebook and YouTube was a gradual process and the same is also true for my blog on WordPress which I started really just to promote the book. I started off with essays about how I wrote the book and videos of me talking about the book and so on.

I read somewhere that over 5000 books are published every day on Amazon, an incredible figure, so how can anyone compete with that? Well, just by getting out onto social media and plugging away with tweets, new blog posts, videos and so on.

Question 4

Tell me about your website and your blog.

Well, my website was originally created just to promote my book and get my message out there to potential readers but it’s also a challenge, a writing challenge. My big problem is that I’m lazy and I need a big push to get me writing so having a deadline, 10:00am on a Saturday morning, is something that gets me motivated as a writer. I know that I have to write something by then.

That deadline actually makes me feel like a sort of writing professional as I’m always working towards it, trying to get something ready to post for my readers. I do feel really pleased when I have no idea what to write about but suddenly on a Friday afternoon I’ll settle down with my laptop and write a really good post.

The crazy thing is that the same problems that apply to my books also apply to my blog. Who has heard about the blog? Who will read the posts? I have to promote my blog as much as I promote my books and even when my posts get attention, does that convert to book sales? Not necessarily! I use social media a lot but I’m not sure I even understand it. Over on X (formerly Twitter) I have over 6000 followers and if all those followers bought copies of my books I’d be very happy, but do they? No. Why not? Well a large majority of those followers are writers and authors themselves who like to connect with other writers and authors. Ok that’s good but what I need are more readers than writers.

Question 5

What sort of posts will we find on your blog?

Generally, I try to write stuff that is similar to my book and short stories, little bits of fluff, anecdotes with a funny twist, things like that. The idea is that if people like the blogs they should like my book, Floating in Space, which is written in a similar style. A typical blog post and one of my favourites, is the one about hoodies (Hoodies and a Shaggy Dog Story) and an incident where an old lady’s handbag was snatched. Another favourite was called the Cat Wars and was about a crazy situation that built up when I was looking after my neighbour’s cat.

The only problem now is that I’m running out of anecdotes but I still manage to write about two other favourite themes, second-hand books and classic films.

Question 6

What about video, do you use video in your blogs and marketing?

Any internet post on social media performs better with images, a 37% percent increase in engagement and even more so with video.

Here are a few stats:

100 million hours of video are watched each day on Facebook.

500 million people watch Facebook videos every day.

Facebook videos receive 135% more organic reach on average than a photo.

Two thirds of content on Instagram is now video as opposed to pictures but video has to be snappy. If viewers are not hooked in the first few seconds, they just click away from your video to something more interesting.

I use video on my website to try and engage readers and all my adverts, because I do use advertising every now and then, are all video based.

A lot of years ago, in the 1990’s I really wanted to get into TV and video and I went on a video production course at the WFA media centre in Manchester. Subsequently, I made a few attempts to make some things for TV, all of which ended in failure but as a result I do have a bit of technical knowledge with video editing and production which has helped me a lot.

Luckily, technology today makes it pretty easy to create simple videos and I use them a lot in my blog posts.

Question 7

What are your plans for the future regarding writing and blogging?

Well, more of the same really. I’ve begun to work on a follow up novel to Floating in Space but a novel is hard work and I sometimes wonder if I’m up to the task. Even my latest book, Timeline, which is just a collection of stories and blog posts was pretty hard work. The big problem is just me, being motivated and just getting myself geared up to work and write. Writing short stories is much more enjoyable and I’m really pleased at how my stories have turned out. A few are available for readers to download and enjoy, just click on the download link above.

Question 8

Tell me about your other books

I mentioned above about my short stories and I put together a collection of those in my book Timeline. The title story is set in the present day but in a Germany which was victorious in World War II and there are another 10 stories in the book. Also included are some of my favourite blog posts and a little of my poetry. Talking of poetry, I have also published a collection of poems titled A Warrior of Words. Over on my YouTube page there are a mix of various video types and some time ago I decided to put all my poetry readings onto a separate channel. Click here to watch my poetry videos.

Click the links at the top of the page to read about Floating in Space, A Warrior of Words and Timeline. All are available from Amazon.

What to do next: Here are a few options.

Share this post on your favourite social media!

Hit the Subscribe button. Never miss another post!

Listen to my podcast Click here.

Buy the book! Click here to purchase my new poetry collection.

Click here to visit Amazon and download Floating in Space to your Kindle or order the paperback version.

Click here to visit amazon and purchase Timeline, my new anthology.

4 Simple Secrets of Self Publishing

Posted on by Steve Higgins

One of the bylines I use on Twitter is ‘hear it straight from a self-published author’ so I thought it might be an idea to write a post about just that, about being a self-published author.

1. The first thing to remember in the world of self-publishing is that it’s just you, no one else, just you.

You are the writer, the editor and the proofreader all rolled into one and there is only you to tell you that that bit is good and that other bit is not so good and that the book is too long or too short, or anything else for that matter. Sometimes you might find you need a little help, particularly in the area of proofreading. After I wrote my book and then rewrote it a few times I personally began to develop a sort of word blindness and I tended to see only the words I thought I had written and not the ones I actually had written. Spelling and grammar checkers will pick up things like repeated words, bad spelling and so on but a really good idea is to get someone to proofread your work. How many mistakes Liz has spotted in my work I shudder to think!

2. Once you have clicked the button at Amazon to publish then another thought may begin to enter your head: Who is going to buy your epic work? How will they even know about it?

The answer is marketing, and who will be marketing your book? Well, for a self published author, it’s going to be you! Yes, that’s your cue to start Facebooking, Tweeting and Blogging so you can get your message out to all those eagerly waiting readers; a new book is available, come and get it.

A thousand websites are out there that will tell you about the intricacies of marketing and blogging. Some will drop a tiny sliver of free info onto your doorstep, others want you to sign up for their webinars and their courses all guaranteed to sell your book, at a price of course.

For me there are a few select websites that I read regularly and I do follow their advice,  particularly when I decide to shell out some money and actually advertise. Apart from advertising, I publicise Floating in Space in all the usual places I have mentioned plus I have a raft of videos to bombard the public with, some short and snappy and others that go into more detail. Then of course, there is this humble blog, going out once a week in the hope that these short missives about life, the universe, books and classic films will hopefully entice a few people to buy my book and bring me in a few sales. Will you be a best seller and make lots of money? Some writers do of course but when £5 a month drops into my bank account, sometimes more, sometimes less, I count myself very happy indeed.

Got yourself an author blog? No? Get yourself one ASAP. An author blog is a way of communicating straight to the book buying public. WordPress is a great way to start, fairly easy and free. The only thing I pay for at WordPress is my website address, http://www.stevehigginslive.com

3. Have you self-published at amazon?

Well if you have, having your author page at amazon is very important too. Get yourself a good bio sorted and some juicy stuff about your book. Another place that’s important is Goodreads. Take some time to set up your author page there too and try to interact with readers and other authors. Take a look at my Goodreads page here.

4. One last thought.

Ok, you’ve gone down the self-publishing route but that doesn’t mean you have to stay self-published. Keep on researching publishers and keep on sending off your manuscripts!

Oh and one other thing, just because you have found these four ‘secrets’ published on the Internet, that doesn’t mean that they are right, or good or even worthwhile listening to. I am just like a thousand other writers knocking out works like this that float off into the internet. I have no editor to tell me my post wasn’t helpful or interesting or generally up to much. I just have me and some grammatical support from my lovely proofreader who labours away correcting my tenses and spelling and other errors for no monetary gain at all, although I do take her out for a meal now and again.

So if you fancy becoming a self published author and blogger, join the club. Floating in Space is currently rated by Amazon as the 520,413th most popular book on their site. Almost a year ago it had hit the dizzy heights of 4,536th most popular so that is quite a fall, maybe it’s time to consult my head of marketing (me) and maybe sort out a new video from my personal video producer (me) for a new ad campaign!

Floating in Space is a novel set in Manchester, 1977. Click the links at the top of the page to buy or for more information.

 

 

Dealing with that Bad Review

Posted on by Steve Higgins

Getting a bad review is not nice. That’s the basic fact of the issue. Nobody likes a bad review. The flip side, the good review is just great. You feel good, your writing, your work is vindicated but the bad review, well that gets you right there, right in the solar plexus and depending how thick skinned you are, well, even then it still hurts.

I have a number of reviews of Floating in Space on my Amazon page and they are all pretty complimentary.

The first one was written some years back by my friend Andy. We used to work together until I changed shifts. I thought I was going to progress from deputy manager to full-time manager but it didn’t work out but well, that’s another story.

I enjoyed working with Andy because he and I were just sympatico. We like a lot of the same things such as music, films, and books. We have the same sense of humour, have similar viewpoints on life and just, well, generally get on well.

I remember once on a dull night shift I decided to compile a list of my top 20 favourite singles but it expanded and expanded until it became my top 100. I showed it to Andy and he began compiling his own version. We compared notes and found that there was so much music that we both liked that our compilations overlapped in so many area. There were, of course, some areas of music that Andy liked which didn’t appeal to me but there was much more that we had in common. Andy though had quite a few artists and songs on his list that I had never heard of and as we talked and pulled out more and more tracks from our memory banks, I became desperate for something that I liked but would be new to him and so I started racking my brains for something he would never have heard of.

After a few moments I remembered an artist so obscure that Andy would never have heard of in a month of Sundays.’ Andy,’ I told him. ‘I’ve got one record that I really don’t think you’ll know. It’s by a Japanese percussionist.’

Andy thought for a moment and said ‘you don’t mean Stomu Yamashta!’

He and I both roared with laughter. It’s not totally inconceivable that two middle-aged men with similar likes should both have bought albums by the same obscure artist decades ago but it seemed so funny to us that we both howled with laughter. I remember one of our team mates coming over and asking what the joke was. When we had recovered sufficiently to tell her, she looked back at us blankly and went back to her desk. Clearly she thought we were both bonkers.

I’m not sure Andy was too keen on looking at my book with a view to reviewing it. He’d looked at my blog posts and he wasn’t a particular fan. Anyway, eventually he succumbed to my constant mithering and one day decided to take my review copy home.

He came back to work saying he had really liked the book and even went so far as to buy his own paperback version. That was another satisfied reader and a great feeling for me to have a friend like my work. Andy, as I said earlier, wrote me a pretty good review.

Another short but good review came from my old friend Brian. Brian actually features in Floating in Space, thinly disguised as a character called Billy Mallet. Billy, and Brian, were both great jokers and were always quick with a funny response for any given situation. I remember once going into a pub with Brian where he was due to have a game of pool with someone and it was something of a grudge match if you know what I mean.

Anyway, we walked into this pub. The atmosphere was not good and someone shouted out to him. I don’t actually remember what the remark was, it certainly wasn’t of a complimentary nature but Brian, without missing a beat called to the guy and said ‘hey, fancy going around with a face like that and no dog licence!’ which brought the house down and cleared the atmosphere. Brian and his mate had the pool match, Brian won, money was exchanged and we left in search of more congenial surroundings.

Brian’s review was short and sweet but positive.

Another review came from one of my WordPress fellow bloggers who decided to see what all the fuss was about on my web page, which as you may know is full of posts, pages and videos praising this relatively unknown literary masterpiece. That review was very, very kind indeed and compared FIS to similar works like the Reggie Perrin books and writers such as Stan Barstow, Alan Sillitoe and Bill Naughton.

So now it’s about time we came to the bad review. It wasn’t a nasty review, it wasn’t one of those internet things where someone just starts having a go at you. Come to think of it, not long ago on YouTube, someone commented on one of my promo videos that Floating was ‘a rip off and a sad copy of Life on Mars!’

Life on Mars if you remember, was a TV show in which the main character wakes up in 1970’s Manchester where he is a police detective. Well, I don’t know where that guy was going with that one because FIS is nothing like Life on Mars although it is of course set in Manchester in 1977. I pointed that out to my random YouTube commenter but he never replied and after about a month I deleted his comment as it annoyed me every time I happened to see it.

OK but what about the bad review on Amazon? I know, well here it is:

I got this for my oh (other half?) to read as he was at uni in the 70s. But he wasn’t interested, so I read it myself. It wasn’t my cup of tea. I found it boring, lacking in real story and about free sex and booze.

Free sex and booze! I don’t remember writing anything about free sex but then again, then was some sex. It’s a book about young men and young men like young women and, at least back in the seventies, young men and women liked having a drink and a dance and they enjoyed the subtle and not so subtle arts of the ‘chat up’!

I like to think that FIS observes young men up close in pubs and clubs and I wrote, quite accurately I thought, about beer and cigarettes, about banter and chat up lines, pints of lager and Bacardi and cokes and the smoky background of 1970’s jukebox music.

The reviewer mentions university so perhaps life was different for students in the 70’s. Perhaps for them it was all red wine and progressive rock, cannabis and sex. (But not free sex, clearly.)

Still, there are a number of things to remember about reviews, especially bad reviews.

Firstly: Even the very best of the best authors get them because not everybody will like your book.

Secondly: It’s not a personal affront; the reviewer just didn’t like my book. When it comes down to it, I don’t care for every book I read, do I?

Thirdly: Look at the review objectively. Are they any comments I can use to improve my next project?

Fourthly: Pick yourself up and carry on. OK, give yourself time to perhaps eat chocolate, drink beer or even have a moan to friends but then pick yourself up and move on!

Here are a couple of posts on the subject of bad reviews that helped me.

Click here for one and here for the other.

Floating in Space is set in Manchester 1977. It’s about beer and cigarettes, banter and chat up lines, pints of lager and Bacardi and cokes and the smoky background of 1970’s jukebox music. Click the links at the top of the page to buy or for more information.