I’ve been a blogger for a few years now and I tend to think three years is the extent of my blogging experience but thinking about it, my blogging experience goes back even further, the only difference is when I started doing it, it wasn’t called blogging.
As a schoolboy I used to publish (OK, write out on pages torn from an exercise book) a blog every week. It was called ‘The latest from the Perverted Press!’ It was mainly a spoof on the then current news stories from the late sixties and early seventies. They were things on the lines of, President Nixon issues apologies after visiting the Nuclear command centre and saying ‘time for launch’ when in fact he had really said ‘time for lunch!’
I used to bill myself as the celebrated author of that great trilogy, the ‘Master’ novels. There was the first one, ‘Master Smith’, the follow-up, ‘Master Jones’, and the one that caused a great deal of unwarranted attention to the Perverted Press, ‘Master Bates’.
I had a friend called Jeff Langdon who created a rival blog, sorry, I mean pamphlet. He decided to write about me and called his pamphlet The Steve Higgins Story, so I was forced to reply with The Jeff Langdon Story. Mine, I have to say, was far more popular and Jeff always complained that my popularity stemmed from the fact my pamphlets looked better because of the liberal use of coloured pens and drawings. Alas Jeff, art always was one of my top subjects. I suppose to a great extent things haven’t changed much. It’s still images that tend to pull in the reader to our work whether it is a pamphlet or a blog and it’s impossible to ignore the growing power and value of visual content. Just look at four of the fastest-growing social networks: Pinterest, Instagram, Snapchat and Tumblr.
I read an article the other day that stated, amongst other things, that posts with images produce a higher reader engagement of 650% as compared to text only posts. So how do you get images for your posts?
Well, one easy way is to take them yourself. As an amateur photographer I have a big stack of pictures for use in my blogs and nowadays its even easier to produce a picture, especially with my iPad and the various apps you can get to manipulate the image however you want. https://www.picmonkey.com/ is a great site for editing your images and for adding text and there is also an iPad version. Another great one I use frequently ishttps://www.canva.com/ which has easy to use templates for Twitter, Facebook and all the main social media sites.
Another great site that I use often is http://quotescover.com/ and it’s this site I used to create the title banner you can see at the top of the post.
In Quotescover, simply add your quote or in this case, blog title, add a name or the name of your website and click create. You can choose what type of image you want, for instance for a social media post, for Pinterest, or for a Facebook cover or whatever, then you have a choice of image shape; portrait, landscape or square. After that keep clicking ‘next fonts’ until you get the font that you like.
Here’s a picture from many years ago, taken with my old Olympus OM10. It was pretty handy when I came to post an item called Adventures with A Camera. In the picture is my old Zenith TTL, my first SLR camera and the picture was taken with the camera I upgraded to, an Olympus OM10. As you can see from the picture, I was becoming more and more interested in photography, buying new lenses, experimenting with filters and reading all about photography techniques in the camera magazines of the day.
The picture below was a simple one of me posing with the statue of John Lennon in Liverpool. It was edited in Picmonkey, darkened, given a blue hue and some laser like light beams, some arcing electric lights and some text. It helped to draw in numerous readers to a post about my music loves, The Soundtrack to my Life Part 2.
Picmonkey is a really helpful site for manipulating images and adding text. For a post on my Formula One racing book collection I decided to make a few montages with cover shots of my books. To do that, go into Picmonkey and click ‘collage’. This takes you a page where you can choose from various preselected collage frames or design your own. When you are ready, it’s easy to just upload the pictures you want to create your own collage. Save the design and then you can choose edit and add text or other items.
One thing you might want to try on your blog is an animated image, a gif. It’s quite easy to make a gif using a website like http://gifmaker.me/
All you need to do is have two or three related images that can be animated together, upload them and the site does the rest. On my main page I have a number of gifs and they are all pretty simple. here’s one showing the cover of my book, Floating in Space.
Of course, there’s also video content that you can use to entertain your reader but that’s a whole other blog post!