As I’ve mentioned in a number of blog posts, it’s not enough to simply write a book, you have to get out there and start to sell it. Marketing is the bane of any self-published author’s life. Videos, Tweets, Facebook posts and WordPress blogs; I’ve done them all endlessly trying to bring my two short books into the media spotlight and flog a few copies.
Now that the lockdown has eased, I thought that perhaps I should try something new. In a local freebie newspaper in my home town of Wythenshawe in Manchester, I noticed a small article about a local writer who had recently had his work published. I contacted the paper asking if they might be interested in writing about me. We exchanged a few emails and I told them how I had self-published Floating in Space and how Cyberwit publishing had approached me offering to publish a collection of my poems.
After a few emails that was apparently that and I heard nothing more until in my junk mail I spotted another follow up message saying that the paper might have enough space to write about me and did I have a picture of me with my poetry Book A Warrior of Words?
Quickly, with a speed I am not usually associated with I put on a smart shirt, grabbed a copy of Warrior, shoved a camera into Liz’s hands and got her to snap off a few pictures of me with my prized book.
I heard nothing back but while I was shopping at Asda, I saw a stack of the free paper The Local Voice and picked one up. To my surprise there I was, beaming at the camera on page 8 proudly displaying A Warrior of Words to the unsuspecting reader. If that small article will get me any new sales only time will tell. Until then I’ve put the order for my new Ferrari on hold. I have to say though that seeing my picture in the paper did give me a sense of pride, just like whenever someone presses the ‘like’ button on one of my posts. Writing gives me a sense of accomplishment and like everyone, the occasional pat on the back – or picture in the newspaper – gives me that feel good factor.
Just while I’m on the subject of newspapers I sometimes wonder how they have kept going during the digital revolution. Many years ago, I used to buy a newspaper every day. I’d read it on the way to work if I was travelling by bus or train. I’d read it on my break and do the small crossword and the word games, trying to find the nine-letter word and make as many smaller words as possible out of the letters. I’d even scan through the sports pages in case there was something in there about motor racing.
My mum and dad used to read the Manchester Evening News from front to back. Once, when scanning through the births, deaths and marriages section, she spotted the death of the mother of an old school friend, contacted the newspaper and as a result was able to meet up with her friend again.
Now I rarely buy a newspaper. I read them on the internet but whenever my quota of free news has been reached and I’m asked to pay to read more, I always decline. I can read the news on the BBC website for free as well as some excellent articles on the Guardian website so why should I pay? How do newspapers survive I wonder when people always go for the free option? Well, if you want to read quality journalism you have to pay for it and although many newspapers and magazines occasionally give you a snippet of an article for free, if you want regular content, they will always ask for a subscription. Even some of my favourite racing magazines like Motor Sport and Autosport are both now only available digitally.
I am happy to report though that one outlet of quality writing is still free, yes, you’ve guessed it, you’re reading it!
Advertising brought in a great deal of revenue for newspapers in the past, indeed motor car sales and estate agents must have funded most of the free newspapers we used to see but now specialised websites for property and motor cars have appeared and all that advertising revenue has been diverted to them. Nice to see that some free papers are coming back though, especially one with my picture inside!
Another spin off from that small item was a call from a local community radio station wanting to do an interview with me. Covid restrictions meant that I couldn’t go into the studio which was a pity because I did rather want to be invited inside. I could actually imagine myself as a DJ. I think the late night shift would suit me, playing chilled down music as the sun slips down, perhaps even mixing in some poetry and some chit chat to go with the tunes. Oh well, enough day dreaming. Denise, the local DJ and I had some introductory chat and went on to talk about my books. Unbeknown to Denise, I had just arisen from a dreadful night’s sleep, my arm and shoulder had been hurting and had kept me awake most of the night. I’d finally nodded off when it was time to get up and only just got to the phone at the agreed time for our telephone talk. I didn’t have time to crank up my laptop and access my notes, ready made in advance with useful hints about writing poetry and also about how Floating in Space took shape.
This was only the second time I’ve been interviewed so I’m hardly an expert. The first time ever was a few years ago on Salford City Radio and the DJ and I planned the interview in advance, in fact he asked me to give him a list of questions that he should ask me so I had my answers already rehearsed and also had a list of some facts and figures about blogging which I could quote when we got talking about that subject. That was a really interesting experience and I was able to bring my video camera and mini tripod along so I was able to make it into a YouTube video.
Afterwards I started looking at TV interviews in a different light, how rehearsed are they I wonder? Did Oprah give her questions to Harry and Meghan in advance? Did they give specific questions to Oprah to be asked on air? I was watching a documentary the other night about the late Patrick Swayze and he was interviewed on TV by a US TV host I’m not familiar with. His friend advised him to be careful because the host was known to ask questions that surprise the subject, even to the point of them crying. Swayze dismissed the advice but when they were on camera, the interviewer asked Swayze about his new ranch and his father who had just passed away. Swayze choked up straight away as it was his dad who had got him interested in horses and he had bought the ranch specifically for his dad to manage. That interviewer had certainly done her homework!
Which other TV interviews are remembered as classic ones? Well the two that immediately come to mind are the David Frost interviews with disgraced former President Richard Nixon and the famous Martin Bashir interview with Princess Diana. That latter interview has been in the news recently as it has been revealed that Martin Bashir apparently falsified various documents in order to get Diana on board with the project. Devious that may have been but clearly Diana had her own agenda which was to get her story over to the public and gain public support and sympathy. The quote most often associated with that interview was when Diana said ‘well there were three of us in this marriage so it was a bit crowded’ referring of course to Charles’ relationship with Camilla.
The Nixon interviews were really compelling watching and what was just as good was the film version Frost/Nixon which starred Frank Langella as Nixon and Michael Sheen as Frost. The film shows the background to the interviews, the financial stakes as well as the political ones and finally Nixon and Frost commence a verbal battle about Watergate in which Nixon makes his famous quote ‘when the President does it, that means it’s not illegal!’
When I came review it, my interview was not quite as interesting as the ones I have mentioned above but at least I remembered some of my prepared thoughts and managed to get them over. I am always impressed when on TV and in films, people just seem to press a button and their laptops are up and running. My laptop takes a lifetime to get going and my notes appeared just as I was saying goodbye. Anyway, the good thing was that as the interview was recorded, Denise, my interviewer, should be able to cut out all my mumbling ums and ahs and make me sound reasonably interesting.
Well, I hope so!