I sometimes wonder why I go to all the effort of banging out a new blog post every weekend. My words like those of many others go forth into the internet and some multiply in terms of ‘likes’ and followers and some fall on stony ground. Still, what do I care? I have enjoyed the process of writing and have done ever since I was a child. I’ll go on banging out blog posts until the day when, well, the day when I don’t want to bang blog posts out anymore, when presumably I will either have found something more enjoyable to do or just shuffled off into the next world.
Of course I do want people to read my work and every time I get a new comment or a new ‘like’ it feels good, in fact it feels very good indeed, even though my blog is probably out there on the lower rung of popular blogs. Some of my WordPress colleagues have huge followings and I have to admit to a feeling of envy when I see their posts with lots of comments and lots of likes.
One of my fellow bloggers has a large following even though he posts things that wouldn’t look out of place on a Facebook status post. Things like My favourite Bowie song is ‘Changes’. Now that particular post, which garnered about 80 likes last time I looked, took very little effort even though there wasn’t a picture of David Bowie or a link to a music video which he could have easily added, like this:
I do spend a lot of time on my posts and my deadline of 10am on a Saturday morning keeps me on my toes. It makes me write when I could very easily be watching TV and sometimes, a lot of the time in fact, I do need a hefty shove to get going. Some of my posts have been written with a sense of urgency on a Thursday afternoon or even Friday night and strangely, those last minute posts always seem to do well. A while ago I published a post about Watergate which I researched very thoroughly, reading various Watergate books and watching a few documentaries on the subject. The resulting post which I personally loved, didn’t get a great reaction from the blog reading public.
On the other hand, 3 Films about Films, which I wrote on a Thursday when I knew I would be busy Friday and Saturday did very well indeed. There was minimal research because I wrote about three films that I loved and have seen many times and apart from checking a few dates and spellings online, I knocked the post out in one fell writing swoop.
3 Films About Films netted about three times my usual readership and the annoying thing is that I don’t know why. It was lovely to have that extra readership and I’m glad readers liked it but I still wonder why my Watergate post didn’t go down so well. Perhaps, unlike me, people aren’t really interested in Watergate. Perhaps I didn’t include the right keywords in the title or use the most appropriate tags or just made some elementary blogging mistake. Those little blogging mysteries do make me wonder.
Every week I seem to pick up the odd new follower here and there and one day, hopefully I may move up into the stratosphere of popular blogs. I do like writing and blogging and that is the reason I keep on going, as well as to publicise my book Floating in Space for which, as usual, you will see a short plug down at the bottom of this post. Floating came from a love of writing too and I enjoyed writing it even if no one ever buys or reads a copy. The fact that people have bought a copy and read it and enjoyed it is a great feeling, even if my plans for using the proceeds to buy a penthouse in Barcelona have been put on hold for now.
This in some ways might be a breakthrough week for me as a writer. I have to stress the phrase might be though. A while back when I hit a bit of a blank wall whilst writing, I decided to look back at some of my older work. A few years ago I wrote a script which went from psychological drama to murder mystery and while reading it I thought of a great idea for an alternative ending. I re-wrote the ending (added some ch-ch-changes) and thought great but what can I do with the script now?
Well I decided to list the script on Inktip.com a US site that puts together a newsletter that is read by many film industry professionals, at least that’s what they say. It was a mere $40 to list my script on the newsletter and all I had to do was create a logline, a short phrase that encapsulates the whole scenario. OK, that was sorted but then I find that the log line has to link to a script or synopsis and to add that it’s another $60. OK I sorted that but then it turns out your script has to be registered. Registered how? Well you can register a script with the Writer’s Guild of America which ensures no one can steal your ideas. I registered the script and that was another $20. If any film producer decides to option my script I’ll let you know. That could well be a hundred and twenty dollars (£92) well spent, on the other hand . . Well, I might just keep my options open on that Barcelona penthouse, you never know.
Getting back to my blog and Floating in Space, I do wonder about views and likes. Perhaps I need proof that I’m doing things right or that my work is engaging. Over on Twitter I have roughly 6500 followers but most of those are bloggers and authors and amateur video makers just like me and only a small portion of that following has ever bought Floating or even followed me here on WordPress. Sometimes I wonder just what is the point of Twitter? Is it just a collection of thoughts and comments that go off into cyberspace never to be heard of again, unless of course you are someone the world seems to takes notice of. I was thinking perhaps of Donald Trump whose Tweets seem to be reposted and commented on endlessly. Then again, maybe that isn’t really a good example but Trump really seems to have cracked what I might call the Twitter bubble.
I spend a lot of time wondering not only about my posts but also about my book. Who is buying it and why? How can I sell more books? Should I perhaps edit it again or perhaps do more advertising or make more promo videos?
I have to admit to making some elementary mistakes in self publishing. A while back I made a big update to Floating and rather than getting an increased readership, sales dropped back to nothing. After a couple of months I did a check on Amazon and found that due to a slip of the keyboard Floating was retailing for £70.10 rather than £7.10! That mistake was quickly resolved and sales gradually began to move again but I felt like such a fool.
A few weeks ago I had a message from an old schoolfriend saying she had read Floating in Space and how much she had enjoyed it. The lady in question was (all names have been changed to protect the innocent) a girl called Stella Smith. Now Stella and I were in the same class together in Junior school and High school and except for a few chance meetings here and there, I don’t think we have have ever met up since our schooldays.
Stella was a popular girl and it was nice to talk to her again via the internet. When we had finished talking about schooldays and Manchester I asked her how come she had bought Floating? Had she seen one of my Tweets? Caught one of my YouTube videos? Had she seen one of the occasional advertisements I have tried on Google? No. None of these. She had been told about the book by another schoolfriend, a guy called Laurence.
I didn’t know Laurence or at least didn’t remember him but Stella mentioned that he had ‘friended’ her after talking on a Facebook page dedicated to our old school, Sharston High.
I joined the Sharston page and looking through it I found a number of interesting posts relating to old teachers and pupils and so on. After I had posted something myself Laurence commented on it and we got talking. It turned out he was in the year below me which is why I didn’t remember him. He mentioned how much he had enjoyed Floating. How had he heard about it I asked? Facebook? Youtube? No, he had been told about it by his old friend Eddie White.
Eddie wasn’t a former pupil, he was a colleague from my bus driving days. He and I were in the bus driving school together and while we weren’t great mates we were friendly. Eddie was a mate of Brian, another busman who I am still friends with today. Brian had told Eddie about the book, Eddie told Laurence and Laurence had told Stella.
Holy smoke, am I wasting my time with YouTube and Twitter! Perhaps I need to make some marketing ch-ch-changes . . .