Getting a bad review is not nice. That’s the basic fact of the issue. Nobody likes a bad review. The flip side, the good review is just great. You feel good, your writing, your work is vindicated but the bad review, well that gets you right there, right in the solar plexus and depending how thick skinned you are, well, even then it still hurts.
I have a number of reviews of Floating in Space on my Amazon page and they are all pretty complimentary.
The first one was written some years back by my friend Andy. We used to work together until I changed shifts. I thought I was going to progress from deputy manager to full-time manager but it didn’t work out but well, that’s another story.
I enjoyed working with Andy because he and I were just sympatico. We like a lot of the same things such as music, films, and books. We have the same sense of humour, have similar viewpoints on life and just, well, generally get on well.
I remember once on a dull night shift I decided to compile a list of my top 20 favourite singles but it expanded and expanded until it became my top 100. I showed it to Andy and he began compiling his own version. We compared notes and found that there was so much music that we both liked that our compilations overlapped in so many area. There were, of course, some areas of music that Andy liked which didn’t appeal to me but there was much more that we had in common. Andy though had quite a few artists and songs on his list that I had never heard of and as we talked and pulled out more and more tracks from our memory banks, I became desperate for something that I liked but would be new to him and so I started racking my brains for something he would never have heard of.
After a few moments I remembered an artist so obscure that Andy would never have heard of in a month of Sundays.’ Andy,’ I told him. ‘I’ve got one record that I really don’t think you’ll know. It’s by a Japanese percussionist.’
Andy thought for a moment and said ‘you don’t mean Stomu Yamashta!’
He and I both roared with laughter. It’s not totally inconceivable that two middle-aged men with similar likes should both have bought albums by the same obscure artist decades ago but it seemed so funny to us that we both howled with laughter. I remember one of our team mates coming over and asking what the joke was. When we had recovered sufficiently to tell her, she looked back at us blankly and went back to her desk. Clearly she thought we were both bonkers.
I’m not sure Andy was too keen on looking at my book with a view to reviewing it. He’d looked at my blog posts and he wasn’t a particular fan. Anyway, eventually he succumbed to my constant mithering and one day decided to take my review copy home.
He came back to work saying he had really liked the book and even went so far as to buy his own paperback version. That was another satisfied reader and a great feeling for me to have a friend like my work. Andy, as I said earlier, wrote me a pretty good review.
Another short but good review came from my old friend Brian. Brian actually features in Floating in Space, thinly disguised as a character called Billy Mallet. Billy, and Brian, were both great jokers and were always quick with a funny response for any given situation. I remember once going into a pub with Brian where he was due to have a game of pool with someone and it was something of a grudge match if you know what I mean.
Anyway, we walked into this pub. The atmosphere was not good and someone shouted out to him. I don’t actually remember what the remark was, it certainly wasn’t of a complimentary nature but Brian, without missing a beat called to the guy and said ‘hey, fancy going around with a face like that and no dog licence!’ which brought the house down and cleared the atmosphere. Brian and his mate had the pool match, Brian won, money was exchanged and we left in search of more congenial surroundings.
Brian’s review was short and sweet but positive.
Another review came from one of my WordPress fellow bloggers who decided to see what all the fuss was about on my web page, which as you may know is full of posts, pages and videos praising this relatively unknown literary masterpiece. That review was very, very kind indeed and compared FIS to similar works like the Reggie Perrin books and writers such as Stan Barstow, Alan Sillitoe and Bill Naughton.
So now it’s about time we came to the bad review. It wasn’t a nasty review, it wasn’t one of those internet things where someone just starts having a go at you. Come to think of it, not long ago on YouTube, someone commented on one of my promo videos that Floating was ‘a rip off and a sad copy of Life on Mars!’
Life on Mars if you remember, was a TV show in which the main character wakes up in 1970’s Manchester where he is a police detective. Well, I don’t know where that guy was going with that one because FIS is nothing like Life on Mars although it is of course set in Manchester in 1977. I pointed that out to my random YouTube commenter but he never replied and after about a month I deleted his comment as it annoyed me every time I happened to see it.
OK but what about the bad review on Amazon? I know, well here it is:
I got this for my oh (other half?) to read as he was at uni in the 70s. But he wasn’t interested, so I read it myself. It wasn’t my cup of tea. I found it boring, lacking in real story and about free sex and booze.
Free sex and booze! I don’t remember writing anything about free sex but then again, then was some sex. It’s a book about young men and young men like young women and, at least back in the seventies, young men and women liked having a drink and a dance and they enjoyed the subtle and not so subtle arts of the ‘chat up’!
I like to think that FIS observes young men up close in pubs and clubs and I wrote, quite accurately I thought, about beer and cigarettes, about banter and chat up lines, pints of lager and Bacardi and cokes and the smoky background of 1970’s jukebox music.
The reviewer mentions university so perhaps life was different for students in the 70’s. Perhaps for them it was all red wine and progressive rock, cannabis and sex. (But not free sex, clearly.)
Still, there are a number of things to remember about reviews, especially bad reviews.
Firstly: Even the very best of the best authors get them because not everybody will like your book.
Secondly: It’s not a personal affront; the reviewer just didn’t like my book. When it comes down to it, I don’t care for every book I read, do I?
Thirdly: Look at the review objectively. Are they any comments I can use to improve my next project?
Fourthly: Pick yourself up and carry on. OK, give yourself time to perhaps eat chocolate, drink beer or even have a moan to friends but then pick yourself up and move on!
Here are a couple of posts on the subject of bad reviews that helped me.
Click here for one and here for the other.
A great opportunity to promote my work came my way this week. I’d like to be able to say that it was an opportunity that I created because I’m a top-notch marketeer and all round internet savvy guy. As it happens it was something that happened quite by chance. It turns out that one of my fellow northern bloggers thought that I’d be an ideal interviewee for her husband who happens to be a radio DJ. It was also an ideal opportunity for me to rabbit away on radio about my books, (ok, book!) blogs and YouTube page and generally promote myself with the possibility of flogging a few more copies of Floating in Space and maybe even getting a few more followers on my various internet pages.
“All relationships are transient, friends who stab you in the back. People you network with at a fancy party. Relatives who die. The love of your life. Everything is temporary. People come into your life for a limited amount of time, and then they go away. So you welcome their arrival, and you surrender to their departure. Because they are all visitors. And when the visitors go home, they might take something from you. Something that you can’t ever get back. And that part sucks. But visitors always leave souvenirs. And you get to keep those forever.”
Anyway, getting back to me. On a very dull night shift not long ago I was sitting with my colleague Paul and we were watching the old TV show Bullseye. As usual in our control room the TV has no sound, just subtitles and Paul mentioned how great it would be for a contestant on the show to tune in and see either himself or a loved one guesting on TV from the 1980’s. The show started in 1981 and ran for quite a while.
I am pretty active on social media, all mostly focussed on the thankless task of flogging my book, Floating in Space, to the unsuspecting book reading public. Here on WordPress my output is mostly short essays about my life, the books I read and the classic films I watch on TV. Over on YouTube my output is slightly different, mostly short videos that extol the virtue of my equally short novel but I do get pretty creative in the video element too.
Once upon a time when I first started this web page, my whole focus was to promote my book, Floating in Space. Floating is a kitchen sink drama, something on the lines of Saturday Night and Sunday Morning, although not quite as good, but set in 1977. Those were the days; no Internet and no mobile phones. There were only a handful of TV channels. Jimmy Carter was the US President, Jim Callaghan was the UK Prime Minister and a pint of bitter was only 25 pence.
It doesn’t get any easier, the search for words and ideas for a weekly blog post. And it just goes on and on, just like marketing. You write a book, self publish it on Amazon, then realise that if you want to sell a few copies you need to promote your book more and more on social media. After all, before people can make a decision about whether to buy or not, they need to know more about your product, and if they’ve never heard of it at all there is only you who can tell them about it.
It’s not always so easy to come up with a new blog post week after week. It’s even harder to find something extra special for my 300th post. Three hundred posts! I suppose to those of you who have been writing for years, 300 may not be such a big milestone but for an amateur writer like me, it’s pretty special. The crazy thing is this, a few weeks ago I was commenting on one of those online forums, praising WordPress and blogging and someone commented that if I hadn’t been blogging I might have finished my second book! Looking back I now wonder whether that guy was actually right. 300 blog posts, times my average word count per post: That comes to about 20,000 words. Yes, perhaps I could have written my next book. Then again, it’s not just the words, its the idea behind the words, the creative thrust of a book that’s important. Get that and the book should just follow. Still, that fellow had a point. Should I give up my blog posts in favour of my book? Well, if that would guarantee me producing a book then yes, great! The thing is, it’s not a lack of words that have kept my book in a constant state of unfinishedness (is that a word? If Norman Mailer can invent words then so can I.) It’s really my own laziness.
Writing.
I was checking my YouTube page the other day and noticed that I have eighty four videos there. That figure was quite a surprise to me. Eighty four videos? I have to admit, some of those are in my private file and are for production use only. (That makes me sound like a real film producer – production use only!) By that I mean some were uploaded so I could use the soundtrack on another video, some were uploaded without a soundtrack so I could add YouTube music later and some were promotional videos that use the old Floating in Space cover and were made before I introduced the newer version and rather than delete them I have just taken them offline.
The video of today is very much a tool of social media. Attention spans are short so documentaries are out and very much in is a short, straight to the point video. In fact, social media videos today have a lot in common with music videos which started life in the 1980’s when the idea of a short film or video to promote a music single evolved. Since then, a whole generation of MTV style cable and satellite channels have emerged showing nothing but music videos. No intros, titles or credits, just straight in with the song.