Working with YouTube

This week I’ve been having a long look at my YouTube page. I have quite a lot of videos over there and a few relate to this actual WordPress site which you are currently looking at. Some are promotional videos like the one you will find right at the bottom of this post which try to persuade the viewer of the merits of either Floating in Space or my poetry book, A Warrior of Words.

Back in the 1990s I felt it was about time that I did something about becoming a film director so I went on a video production course at a now defunct place in Manchester called the WFA. The Workers’ Film Association was situated in Hulme near the city centre and had what was at the time quite a hi-tech video editing set up. Sadly, a few years later, the digital revolution came and all the training I had done with video tapes and super VHS cameras was rendered not worthless but seriously behind the times.

The video I made back then was about the taxi drivers of Manchester and it was one of the first videos I was able to digitise and upload to YouTube. Manchester Taxi 1992 is my 5th most popular video with over 4,200 views. The four more popular videos are all, with one exception, old VHS videos that have also been digitised. The one exception is a promo video for Floating. It has six thousand views which I have to put down to using it in a Google advertising campaign some time ago.

My big issue with YouTube is that despite having a small handful of videos with pretty substantial views -my top video has over 180,000 views- I don’t make a penny in royalties because in order to make money on YouTube, you must have over a thousand followers. I have at the moment about 402 YouTube followers and it’s been difficult to even break that 400 figure. For a long time I had 398 followers but every time I found a new follower, I would lose one. I would get to 399 and be on the verge of cracking the 400 barrier, only to drop back again to 398 or even 397. Just lately I seem to be remaining steady at 402.

Why am I losing followers? Well even though I manage to produce a new blog post every Saturday, I don’t produce a new video every week. In fact I don’t even produce a new video every month. Why not you might ask? Well, for a kick off, videos are pretty hard to make. They have to be filmed and then edited. They need a lot of time and effort and I seem to spend all my time and effort writing my weekly blog post. Sometimes in the past when I’ve struggled to make a video I’ve tried to take an old blog post and make it into a video. I’ve done quite a few versions of my book bag posts as videos but some work out well and others don’t. I remember making one and feeling quite pleased with myself but then reviewed the video and found myself talking about my Book Blag and also about Bleak House by David Copperfield!

A lot of my regular videos are video versions of my poems and I began to wonder whether those people who come to my site to watch my old VHS videos of motor racing at Oulton Park or Manchester Airport in the 1980s are perhaps a little put off to encounter my poetry videos.

Not that my poetry is in any way offensive, in fact I personally think it is rather good or at least I like to think it has a certain charm. Then of course as they are my videos and I made them, I’m bound to say that. The thing is, those people who come to my page to listen to poetry might not necessarily like my other videos and those that like the other things might be thinking ‘what’s all this poetry stuff doing here?’

That is basically why I thought it might be a good idea to create a separate YouTube page dedicated to my poetry videos. After a quick bit of research, I found that I could create another page quite easily so with a few taps on my keyboard there it was! The next thing was to migrate my poetry videos over to the new page and this is where the problems began. I thought I might be able to do it with just a few more keyboard clicks but migrating videos sadly isn’t possible which is rather annoying. The only answer is to delete the videos from my main YouTube page and then upload them again to the new page.

The big problem with this is that firstly, doing all that takes a lot of time and secondly, it means that I’ll lose all the viewing figures from those original videos. Now a lot of my video poems don’t have great viewing figures or ‘likes’ but surprisingly quite a few of them have really good stats and it’s a bit of a shame to see them all go back to zero on the new page.

The other thing is finding the original videos. I don’t delete them and I still have them on my hard drive but in many cases I tend to edit them again and add perhaps different music, some subtle sound effects and sometimes even a new voiceover. I haven’t named the video files particularly well so it isn’t always easy to find which is the newest or even the best version. Not only that but as my trusty old laptop gets clogged up with loads of videos and has started running really slowly I’ve shifted them over to portable hard drives to free up space so they are not as accessible as before.

Message to YouTube if they happen to see this post. Give users the options to easily move videos to different channels. Things could be so much easier!

Anyway, I’ve started things off, added an introductory video and over the next few months I should eventually have all my poetry videos moved over to the new page. Of course perhaps I should announce the new set up to my small band of followers. How could I do that? Well, I’ve noticed that YouTube has made it possible for channels to create a post, much like Facebook and Twitter. So, I could make a post announcing the new channel and the changes I’ve made. I did a quick search on Google asking ‘how do I create a post on YouTube?’ The answer came straight away and looked pretty straight forward. Could I manage to create a post though? Of course not.

Perhaps that’s something that can’t be done on an iPad so I switched over to my laptop and guess what? I actually managed to finally create my first YouTube post. Happy days!

My usual YouTube page can be found here:

https://www.youtube.com/@SteveHigginsWriterBloggerPoet

My new poetry page can be found here:

https://www.youtube.com/@PoetrybySteveHiggins


What to do next: Here are a few options.

Share this post on your favourite social media!

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Listen to my podcast Click here.

Buy the book! Click here to purchase my new poetry anthology.

Click here to visit Amazon and download Floating in Space to your Kindle or order the paperback version.

The Trials of a Self Published Writer

I’ve always wanted to be a writer. It’s a desire that I suppose came from reading a lot of books. Someone had an idea, wrote a book and I read the book and in doing so the author transmitted his thoughts and ideas to me through the book. It’s only natural, at least it seems so to me, to want to do the same, to not just receive the thoughts of someone else but to transmit my thoughts and ideas, in the form of a book, to others.

When I was younger I discovered Dylan Thomas. I like his poetry but also I love his short stories and his plays, especially the ones he wrote for the radio. I was also attracted to Dylan because of his image, that of the boozing pub going artist who drank beer and wrote poetry and who died after proclaiming that he had drunk 18 straight whiskies. ‘I think it’s a record’ he said before passing into a coma in New York, never to recover.

As it happens I’m nothing like Dylan Thomas at all except that we both share a love of writing. When I left school I wanted to be a journalist but back then I was held back in life in so many ways by an overpowering shyness that crippled me and stopped me from doing so many of the things I wanted to do. In some situations, I couldn’t even speak but happily writing was something that I could do alone in the privacy of my bedroom. Perhaps that’s why I love writing because all I have to do is open my notebook, or laptop, and write away.

My first attempts at serious writing were stories based on my love of television. They were stories of espionage and time travel and one day in my twenties I decided to change my focus and write about things around me. I wrote an essay about my work colleagues and an evening in a working men’s club. It was about snooker and pool and card games and pints of Boddingtons bitter. I wrote more and more similar essays and then I decided I could put them all together and with a little editing make them into a story and then into a novel.

I worked on my book intermittently over a period of many years. I wrote lots of it in long hand and then bought a typewriter and began to type it up. When the home computer revolution happened I began to type it all out onto my computer and then when it was nearly finished, my PC crashed. I couldn’t find my back up copy so I started again. Once again I had nearly finished when I found the older copy. Now I had two slightly different versions and reaching the end, typing the final page just seemed like an impossible dream so I stepped away from it all once again.

I took my laptop along on a holiday to France which turned out to be very wet. It rained almost every day so I opened my laptop and edited everything, deleting all the unwanted versions and duplicated chapters. I wrote the ending, tidied everything up and finally my book was ready. So, there it was, my manuscript representing years of work and effort. What do I do now I thought?

That’s the problem for amateur writers today. You’ve produced a piece of work, what do you do now? How do you get it published? You could try getting yourself an agent. The thing is, agents aren’t interested in unpublished authors. It’s a sort of catch 22 situation; you want an agent to help get you published but the agent doesn’t want you because you are unpublished.

I picked up my copy of The Writers and Artists Yearbook and started trolling through the listings of publishers who accept work from people like me, new and unknown authors. I sent my book off to three publishers and was rejected three times.

Getting a rejection, even three rejections isn’t the end of the world, in fact for a writer it’s pretty much par for the course. Even so, getting a rejection email is disheartening, it really is! It’s like all those years of work, all that effort coming down to one short email from someone saying they are not interested.

Someone at work mentioned to me that they had self-published their own sci-fi novel on Amazon. Self-published? Is that possible I thought? So that’s when I turned to self-publishing. It wasn’t quite as easy as I had thought it would be and the process itself highlighted a number of issues with my manuscript but I persevered and finally my book became available as a Kindle download or a traditional paperback.

Right, I thought, that’s it. I’m finally published. Now I can just sit back and wait for people to buy it. The thing is, who would know about my book? How would readers even realise that a new novel was available? Yes, that’s the thing. Writing a book isn’t enough, nor is actually publishing it. This is where marketing comes in. To sell your book you need to advertise. You need to use all your social media channels to tell everyone and his dog, here is a new book, come and buy it. You need to start an author page at Amazon and one at Goodreads too. Then you need an author website which is where this page comes in. How can you keep people coming in to read your blogs? Well, you need more social media and more blogs and for more blogs you need more and more ideas. How can you make your social media posts more interesting? Well you might want to add some graphics. Then you might want to add some animated graphics and even video so now you might find not only have you written a novel, you’ve written over 500 blog posts and graphics and made over a hundred videos, all to bring in more blog readers who may, or may not, buy your book.

The other day I was watching the classic film Treasure of the Sierra Madre. If you haven’t seen it it’s about a bunch of Americans prospecting for gold down in Mexico. The leader of the prospectors explains the value of gold in this way. A thousand men go searching for gold. One man finds an ounce of gold. His small find represents not only his hard work but the work of the other 999 men who were unsuccessful. Gold is worth so much because of the effort that went into finding it. Now I could argue the same point about this blog, that even though it is free to read this humble post, it’s actually worth quite a lot because of the hours, weeks and months of effort that went into preparing it, writing it, making the videos shown here and designing and producing the graphics that adorn this and all my many other posts.

So you might be thinking now, wow, what a great deal you’re getting! All that effort, just for you. Should you click on one of the links for Floating in Space or A Warrior of Words and maybe buy a copy? Personally, I’d say ‘yes, you should’ but most readers might be thinking well, maybe later and click over to Facebook and take a look at what their friends are up to.

Yes, I thought as much.


What to do next: Here are a few options.

Share this post on your favourite social media!

Hit the Subscribe button. Never miss another post!

Listen to my podcast Click here.

Click here to visit Amazon and download Floating in Space to your Kindle or order the paperback version.

Buy the book! Click here to purchase my new poetry anthology.

Floating In Space -two days left to download free!

Yes, you can download ‘Floating In Space’ free for your Kindle until 22nd January.

It’s a novel following the adventures of a young man in Manchester in 1977. No mobile phones, no Internet and a pint of bitter cost only 25p. Here’s me talking about it in Manchester;

http://youtu.be/A4dEXc9zXzI

 

Happiness is Blogging in Lanzarote

I think I’ve finally sorted out my scheduling issues as my last post was published (successfully) on a Saturday in line with my new posting philosophy; a new blog every Saturday! Anyway, I arrived in Lanzarote on the third of January for a long six week break so I’ll have plenty of time to write!Photo0007

Recently I applied for a managerial promotion and even though I was unsuccessful I did get the opportunity for a temporary promotion as my own manager had been seconded elsewhere. The extra money came in very handy over Christmas but my blogs have suffered. When it’s a little quiet at work I always take the time to try and write something, not always a complete blog but at least something that I can use and work into a blog at a later date. As a manager though that whole concept went right out the window because there was always something to be done; something that needed sorting out. I did get a big bonus in my pay packet but believe me, I really did work for it. Anyway, plenty of time now to relax in the warmth of Lanzarote, contemplate where I went wrong with my manager application and to work hard at blogging and promoting my book, Floating In Space.

I do hate the cold which is one reason why I’ve flown away from the cold of the UK in January. Here in Lanzarote it’s like an English summer’s day; warm but not too warm. Dinners outside on the patio, barbecues, and a lovely warm heated pool. Getting here though wasn’t that easy. Blackpool airport closed down recently which was only ten minutes away from us so instead we had to trek to Manchester Airport, that huge bustling place a good hour’s drive away. Checking in our suitcase wasn’t so bad but the hassle of passport control and the hand luggage check; what a nightmare. We’d left a bottle of water in our bag so that came back to haunt us, my laptop and Liz’s I-pad (which have to be x-rayed separately of course) ended up in one area and our ‘suspect’ case in another surrounded by security people who then emptied my water away and squashed my sandwiches! Not happy! Al-Qaeda have a lot to answer for!

Anyway, getting back to Lanzarote, did I hear people say –six weeks in Lanzarote?

Yep. Six weeks away from the cold and hopefully at the end of those six weeks, that will be six weeks’ worth of blogging, of promoting my book, of e-commerce and networking and even  hopefully some good work gone into the follow up to Floating In Space. In my first week I’ve done a huge amount of networking and almost trebled my twitter followers. For a newcomer to self publishing it’s a pretty hard learning curve and there are plenty of blogs out there telling you how to get more followers, how to get more likes and so on. Click here to see a pretty interesting one but at the end of the day it’s you who has to do the work: You who has to make your blog successful.

I’ve noticed on twitter there are plenty of people and companies claiming they can tweet your book and get you a guaranteed thousand followers or more but it all comes at a price. Is it worth it? Well, if it brings in followers and they read your blog and buy your book or whatever product you are selling then great, but if not then that’s more money spent on a wasted avenue. Here’s an interesting post by an author who hit number one on the amazon best seller list and seemed to make his major breakthrough by showcasing two books together and alternating each book as a freebie download over a set period of time. Looks like it worked for him.

Happiness is a warm gun, or so said the Beatles on the white album but for me after a morning writing it’s a glass of red wine on a warm summer’s evening, my favourite salad (onion and tomato) and something cooking away on the barbecue (courtesy of Liz) or the prospect of a short walk down to the marina at Playa Blanca for an evening meal.

Anyway, that’s enough for now, think it’s time for a swim!


If you enjoyed this blog, why not buy my book! Click the links at the top of the page to buy or for more information