I read a lot about promotions and marketing, all in pursuit of selling my book, Floating in Space, to the unsuspecting public. Many marketeers recommend giving away free copies as a way of driving sales forward. Other marketeers are not so certain. A book is a product of many long hours, even years of hard work and for some, giving it away for free is not an option. For a registered tight wad like me that is something I go along with wholeheartedly.
Another reason is that at the moment I only have one book to sell. It’s not like having a trilogy or a series of books, where giving the first one of the series away will drive sales of the other books. Having said all this, I did run a giveaway lasting for three days in the hope that some new reviews might drive sales up but sales seemed to just run at their normal rate.
Reviews are important to an author. Quite a few readers have given me good reviews on Facebook but where I need them are on my amazon page where the buyers go to look directly at my book. I suppose not being the pushy type works against me but I have recently added my book to Goodreads where readers with a Facebook profile can log on there and add a review. There are links on my Goodreads author page straight to amazon.
Dear me, bet Charles Dickens never had this trouble!
One of the nice aspects of Floating in Space is that because it has been born out of my past, as well as my imagination, reading it is a rather nice nostalgic experience for me, drawn back into the world of my youth, Manchester in the late 1970’s. Reading the book I can once again soak up the atmosphere of Manchester City Centre and remember those late afternoons and early evenings drinking in pubs like the Salisbury after a day in the office, or evenings playing snooker and pool after a shift going up and down the roads of Manchester as a bus conductor. Sometimes I can almost feel the polished wood of the bar in the working men’s club I used to frequent and even smell the cigarette smoke of the smokers, now a long gone sensation in British pubs. The past is inside all of us and I’m sure many people could do what I have done and take their past life, mix it up with a dash of imagination and some humour and write it all into a book.
So how easy is it to write a book like this? Well, not that easy, I can tell you. However, my book started life as a series of essays about my life in the late seventies. I started to compare the worlds of insurance and accounting and the world of passenger transport. Accounting wasn’t that easy in the seventies. Everything was added up by hand and entered into huge ledgers. There was the rough ledger where all the rough entries and working out and cash balancing was done and then it was all entered neatly into the big blue main ledger.
I am sure that today it’s a much easier process with software that does all the additions and calculations for you. One job that really used to tax me was arranging fire insurance for the offices rented by our tenants. They paid a percentage based on their office space. So for instance, if they rented 50% of the available space, they paid 50% of the insurance. There again, there were other tenants who rented a small office on the ground floor that measured 12 by 8. Now, try converting that into a percentage!
Coming back to the present day, here’s another set of maths questions. If I have 4,619 followers on Twitter, (correct at the time of writing although according to Twitter analytics, I get an average of 4 new followers per day so please make the necessary adjustments when you read this) why then don’t I get that figure following my blog? After all, all my Twitter posts lead, directly or indirectly, to this website. I recently had my Twitter page analysed by one of those writers’ sites that offer stuff like that. This is what they said.
I have to admit, that’s a pretty shrewd assessment of Twitter. Everyone who is on there, with the exception of those who just want to Tweet to their friends about their social life, is out there to sell something, just, as my Twitter reviewer pointed out, as I am. I want people to read my blog and then perhaps think, “hey, this isn’t bad, wonder if its worth buying Steve’s book?” Bingo!
Just one last thought. There was no social media in 1977, the year in which Floating in Space is set but imagine if we tried to do the sort of things then that we do now on Facebook? Suppose we went for a meal and wanted to share the experience with friends. We had to take a big bulky camera, take a picture of our meal, take the film to Boots or Max Spielmann or wherever, have the film developed, have the prints made and then get copies and send them out in the mail to your friends. By mail of course I mean mail, the Royal Mail, put the picture in an envelope, get a stamp and actually send it after adding a brief message for your followers -I mean friends- such as ‘this looks yummy!’
Social media was hard work in the 1970’s!
If you liked this post, why not try my book, Floating in Space? Click the links at the top of the page for more information.
However they were enlisted, they served and did their duty, just like my dad who was proud of his army service. He served in Northern Ireland, Germany and Hong Kong, and told me many stories about his army life. In fact not long ago when I posted a picture of him at work for the council highways department, one of his old work mates replied mentioning the stories he used to tell his workmates about his army sergeant major.

It’s great to have lots of extra time to myself now I’m semi-retired and for me as a writer, well, amateur writer I suppose, (and blogger) I tend to use a lot of that time for writing. The crazy thing is, when you get a nice quiet day, all your jobs done, they’re the jobs Liz arranged for me before she went out to work, it’s great to fire up the laptop and get cracking. The big problem though is this, what do I write? Yes usually ideas seem to just flow for me, especially when I’m at work and it’s all getting pretty busy.
Yes, I’ve always wanted to visit the USA but hopefully when it happens I won’t be bumping into Kristina from the Russian City of Izhevsk. Of course she could also be after another Steve Higgins, or even the Steven Higgins from Ventura California, who I am constantly advised by the My Life Backgound Monitor Company Dot Com, that important personal details of mine are freely available on the Internet! No they are not and my name is not Steven and the only person who calls me Stephen is my Mum and even then it’s Stephen and not Steven!
You may have read in a
The French Canal Barge.
Reading.
This has been an interesting week for me because it has been my first week as a partially retired worker! Yes, instead of the grind of six days on, three days off, I have completely reversed the equation. Now I work three days on and six days off, a much more agreeable working pattern as you can imagine.
The other day I was staying at my Mum’s house in Manchester. It’s always nice to be back in the old home town. I was meeting my brother in the city centre and he advised me the best way to get there was by using the Metrolink, Manchester’s tram service.
The Abercromby, actually the Sir Ralph Abercromby was one of those pubs that is a little like stepping into a time capsule. The decor was authentic seventies with lots of stained dark wood and leather seats and they served a decent pint. I later read on the internet that it was the model for the pub in the TV show Life on Mars. The former footballer turned property developer Gary Neville apparently wants to knock down not only the pub but an entire block in the area to build two skyscrapers and a hotel. The fact that the pub dates back to the early 19th Century and is the only structure remaining from St Peter’s Field, site of the 1819 Peterloo Massacre clearly means nothing to him or to the council planners.
I wanted to write a post about age and getting older and then I thought to myself, am I the right person to write this? Because of course, I’m only . . . Well, now I mention it I’m actually sixty, yes, sixty years old. Sometimes it’s hard to get my head round that fact because I don’t feel sixty. Well, not inside anyway. On the outside it’s another matter.




