Yes, this post is about me, because believe it or not, I am a self-published author. The digital world of the 21st century has given me a chance that was unheard of before now. In the pre-digital world, writers like me would be prostrating themselves before the publishers of the world, trying to get them to accept our offerings, publish them and pay us royalties. Now, even professional writers, not just lowly amateurs like myself, are turning to self-publishing. The digital age has turned the publishing world on its head.
Of course, publishing is one thing but then there’s another stage, something that a publisher would consider part of his job: Marketing. How do the book reading public know about our books? How do they know what is available, what to read, where and why to buy? Yes, marketing provides the answer. A book must be marketed, brought to the attention of the public and, using all the slippery tools of the marketeer, the public must be made to want the book, and then actually buy it!
Oops, yes, that was the copy that turned out too big!
I completed my book about a slice of 1970’s working class life some years ago. Three publishers had rejected it when I decided to self-publish. I was disheartened by those rejections I must admit, but in the world of publishing, twenty, thirty or more rejections for a new author are commonplace. I used Createspace and Kindle Direct Publishing, both part of the Amazon empire to platform my book. The paperback was produced using Createspace and the Kindle version with Kindle Direct.
Producing my book online was fairly simple but the process was one which actually underlined how much work was still required on my manuscript, which until then I had foolishly thought was complete. The first version for which I ordered a test copy was far too big, which I only realised once the finished product was in my hands. I ordered another version which again I wasn’t too happy with and after untold issues with fonts and formatting I finally produced a version that I thought was ready for the reading public. I explain things more in the video below;
I feel I now know something about writing a book but as for marketing, well, I’m just a beginner. I started this blog on wordpress for the prime reason of telling the public about my book but then immediately I was faced with a similar problem. How do I get the public to read my blog? It’s like one of those trick photographs you see, someone holding a picture of themselves and in the picture they are again holding a picture and it’s repeated into infinity. I had to create an Internet presence so I started selling myself on Google+, Facebook and particularly Twitter. I began a campaign of Tweeting; Tweeting my book, my posts, my photographs and my videos. I followed everyone who has followed me and gradually I have built up a pretty big following going from 90 followers to over 3000 in just over a year. That would be nice if all my followers bought my book, however, many are in a similar place to me, wanting to sell their book or video or music track or whatever, so not only are they not interested in Floating In Space, they see me as a potential customer of theirs!
Yes, the writer of the 21st century is free of the restrictions of previous times. He is not beholden to or waiting on the attentions of a potential publisher but he has his own set of unique problems: He must be not only be a writer but also a marketeer. And he needs to have some graphic design ability and perhaps some photographic and video skills too! On top of that, most of my videos are me talking to the camera so a degree of TV presenting skill must be thrown into the mix also!
Sometimes I think about those heady days some years ago when I decided to self publish. Yes, the lure of fame as a writer, the interviews I expected, the potential trappings of success. Yes, that spurred me on to take my unfinished novel that had lain unread and unnoticed on a collection of floppy disks for many a year. To take it and bring it back into the modern cyber world, to re-write it, update and finally finish it for all those hungry fans of kitchen sink working class drama. (Yes, where are you, hungry fans of kitchen sink drama?)
Whoops! Not quite ready to order that new motor!
Eventually of course, reality stuck its ugly size 12 boot in the door: My book isn’t yet a best seller. The TV channels are not begging for interviews. The megabucks are not rolling in: Not sure if the guys at Ferrari were too happy when I asked them to put on hold the order for a new Ferrari I had tentatively made. In fact, the meagre pittance I have spent on a few facebook and twitter ads has far outstripped my royalties from Amazon. Still, who knows, maybe the next youtube video will go viral. Some random BBC producer may notice my blog and read my book and think ‘hey, this would make a great TV film!’ (Just in case, I should mention here that I do have a ‘Floating In Space’ film script draft!)
Of course, all writers are dreamers, that is why we write but if you too have aspirations of publishing success, be prepared to wait a while!
If, after reading this post you feel the urge to read my book, click on the links at the top of the page for more information or click the icon below to visit my Amazon page!
MASH has always been one of my very favourite TV comedy programmes. You may have read in another post about how I used to 
How not to be a writer!
When asked about the future of his self published novel ‘Floating In Space‘ Mr Higgins went on to say he had plans for another update of the work including a new cover. “Yes, I think something more dramatic is required to pull the readers in and I am aware of a few minor grammatical errors that need attention. There is a sequel in the pipeline but it’s quite a long way down the pipeline at present!”
It’s always a good feeling when you watch a movie you have really enjoyed. If you are like me then you will usually take a scan through the credits and look for familiar names. Sometimes you will see one that rings a bell; Hey, that director is the same guy who directed one of your real favourites or, that screen writer is the same writer who wrote another movie you enjoyed. That’s what I call a movie connection.
Asquith was the son of the British Prime Minister Herbert Asquith. He was a great friend of Terence Rattigan and they collaborated on 10 films together but it’s Rattigan I want to write about here. Who who was he? Well, he was a playwright who wrote a number of west end hits, many of which were made into films. You may recognise some from this list; The Way to the Stars, The Winslow Boy, The Browning Version, The Deep Blue Sea, The Price and the Showgirl, Separate Tables, The Sound Barrier and the Yellow Rolls Royce.
Robert Donat relished the role of Sir Robert Morton in the Winslow Boy. Morton is an MP cum barrister who takes the British Admiralty to court over the sacking of Cadet Winslow. In my favourite scene, Sir Robert Morton questions Ronnie Winslow about the incident in question, that of the theft of a postal order. The questioning goes fairly gently until Sir Robert ups the ante when Ronnie, the Winslow Boy himself, mentions talking to another boy;
Bad manners, foul language and general bad behaviour are some of the criticisms pointed at the youth of today. Some people blame poor schooling, some blame bad parenting as the source of the problem. Of course the thing is what to do about it?
My Grandfather, George Higgins fought in the First World War with the Royal Horse Artillery and this is him in this splendid picture with his horse, Prince. My Dad had the picture with him in his wallet when he was in the forces and as time went on it got a little torn and tatty and somewhere, I suppose it must have been in Hong Kong where he was stationed for a while, he found a little photographic shop that specialised in rescuing old pictures. The background of the picture was originally a forest but the rescue work removed them in order to make the picture good.
I thought it was important to get along with Granite so I made a point of bringing him a juicy carrot every week. Granite loved that carrot and he would frisk me with his nose every time we met. One day, Vanessa, the young girl trainer spied me and told me in no uncertain terms not to feed her horse! Why not? I asked. Well, she didn’t want strange substances going inside her horses she said. What exactly she meant by that I really don’t know but she was in earnest and kept a close eye on Granite and myself for any signs of contraband carrot!
I’m not a great sports fan but I do like my motor sport. I first started following Formula One back in 1970 when I was a school boy.
Back in the early 70s there wasn’t great TV coverage but I do remember watching the Monaco Grand Prix live on the BBC and I will always remember that moment when the potential winner, old hand Jack Brabham, slipped into the barrier on one of the last corners letting Jochen Rindt through to win.
Neil Armstrong, the commander of 
Graham Hill can’t really lay claim to being the greatest driver ever, but without a doubt he is one of the greatest motor sporting personalities to ever grace the racetrack. I wrote to him in the seventies and he responded with a card and his signature and it’s one of the prize autographs in my collection. 
