4 Simple Secrets of Self Publishing

One of the bylines I use on Twitter is ‘hear it straight from a self-published author’ so I thought it might be an idea to write a post about just that, about being a self-published author.

1. The first thing to remember in the world of self-publishing is that it’s just you, no one else, just you.

You are the writer, the editor and the proofreader all rolled into one and there is only you to tell you that that bit is good and that other bit is not so good and that the book is too long or too short, or anything else for that matter. Sometimes you might find you need a little help, particularly in the area of proofreading. After I wrote my book and then rewrote it a few times I personally began to develop a sort of word blindness and I tended to see only the words I thought I had written and not the ones I actually had written. Spelling and grammar checkers will pick up things like repeated words, bad spelling and so on but a really good idea is to get someone to proofread your work. How many mistakes Liz has spotted in my work I shudder to think!

2. Once you have clicked the button at Amazon to publish then another thought may begin to enter your head: Who is going to buy your epic work? How will they even know about it?

The answer is marketing, and who will be marketing your book? Well, for a self published author, it’s going to be you! Yes, that’s your cue to start Facebooking, Tweeting and Blogging so you can get your message out to all those eagerly waiting readers; a new book is available, come and get it.

A thousand websites are out there that will tell you about the intricacies of marketing and blogging. Some will drop a tiny sliver of free info onto your doorstep, others want you to sign up for their webinars and their courses all guaranteed to sell your book, at a price of course.

For me there are a few select websites that I follow and I do follow their advice particularly when I decide to shell out some money and actually advertise. Apart from advertising, I publicise Floating in Space in all the usual places I have mentioned plus I have a raft of videos to bombard the public with, some short and snappy and others that go into more detail. Then of course, there is this humble blog, going out once a week in the hope that these short missives about life, the universe, books and classic films will hopefully entice a few people to buy my book and bring me in a few sales. Will you be a best seller and make lots of money? Some writers do of course but when £5 a month drops into my bank account, sometimes more, sometimes less, I count myself very happy indeed.

Got yourself an author blog? No? Get yourself one ASAP. An author blog is a way of communicating straight to the book buying public. WordPress is a great way to start, fairly easy and free. The only thing I pay for at WordPress is my website address, http://www.stevehigginslive.com

3. Have you self-published at amazon?

Well if you have, having your author page at amazon is very important too. Get yourself a good bio sorted and some juicy stuff about your book. Another place that’s important is Goodreads. Take some time to set up your author page there too and try to interact with readers and other authors. Take a look at my Goodreads page here.

4. One last thought.

Ok, you’ve gone down the self-publishing route but that doesn’t mean you have to stay self-published. Keep on researching publishers and keep on sending off your manuscripts!

Oh and one other thing, just because you have found these four ‘secrets’ published on the Internet, that doesn’t mean that they are right, or good or even worthwhile listening to. I am just like a thousand other writers knocking out works like this that float off into the internet. I have no editor to tell me my post wasn’t helpful or interesting or generally up to much. I just have me and some grammatical support from my lovely proofreader who labours away correcting my tenses and spelling and other errors for no monetary gain at all, although I do take her out for a meal now and again.

So if you fancy becoming a self published author and blogger, join the club. Floating in Space is currently rated by Amazon as the 520,413th most popular book on their site. Almost a year ago it had hit the dizzy heights of 4,536th most popular so that is quite a fall, maybe it’s time to consult my head of marketing (me) and maybe sort out a new video from my personal video producer (me) for a new ad campaign!


Floating in Space is a novel set in Manchester, 1977. Click the links at the top of the page to buy or for more information.

 


 

Dealing with that Bad Review

Getting a bad review is not nice. That’s the basic fact of the issue. Nobody likes a bad review. The flip side, the good review is just great. You feel good, your writing, your work is vindicated but the bad review, well that gets you right there, right in the solar plexus and depending how thick skinned you are, well, even then it still hurts.

I have a number of reviews of Floating in Space on my Amazon page and they are all pretty complimentary.

The first one was written some years back by my friend Andy. We used to work together until I changed shifts. I thought I was going to progress from deputy manager to full-time manager but it didn’t work out but well, that’s another story.

I enjoyed working with Andy because he and I were just sympatico. We like a lot of the same things such as music, films, and books. We have the same sense of humour, have similar viewpoints on life and just, well, generally get on well.

I remember once on a dull night shift I decided to compile a list of my top 20 favourite singles but it expanded and expanded until it became my top 100. I showed it to Andy and he began compiling his own version. We compared notes and found that there was so much music that we both liked that our compilations overlapped in so many area. There were, of course, some areas of music that Andy liked which didn’t appeal to me but there was much more that we had in common. Andy though had quite a few artists and songs on his list that I had never heard of and as we talked and pulled out more and more tracks from our memory banks, I became desperate for something that I liked but would be new to him and so I started racking my brains for something he would never have heard of.

After a few moments I remembered an artist so obscure that Andy would never have heard of in a month of Sundays.’ Andy,’ I told him. ‘I’ve got one record that I really don’t think you’ll know. It’s by a Japanese percussionist.’

Andy thought for a moment and said ‘you don’t mean Stomu Yamashta!

He and I both roared with laughter. It’s not totally inconceivable that two middle-aged men with similar likes should both have bought albums by the same obscure artist decades ago but it seemed so funny to us that we both howled with laughter. I remember one of our team mates coming over and asking what the joke was. When we had recovered sufficiently to tell her, she looked back at us blankly and went back to her desk. Clearly she thought we were both bonkers.

I’m not sure Andy was too keen on looking at my book with a view to reviewing it. He’d looked at my blog posts and he wasn’t a particular fan. Anyway, eventually he succumbed to my constant mithering and one day decided to take my review copy home.

He came back to work saying he had really liked the book and even went so far as to buy his own paperback version. That was another satisfied reader and a great feeling for me to have a friend like my work. Andy, as I said earlier, wrote me a pretty good review.

Another short but good review came from my old friend Brian. Brian actually features in Floating in Space, thinly disguised as a character called Billy Mallet. Billy, and Brian, were both great jokers and were always quick with a funny response for any given situation. I remember once going into a pub with Brian where he was due to have a game of pool with someone and it was something of a grudge match if you know what I mean.

Anyway, we walked into this pub. The atmosphere was not good and someone shouted out to him. I don’t actually remember what the remark was, it certainly wasn’t of a complimentary nature but Brian, without missing a beat called to the guy and said ‘hey, fancy going around with a face like that and no dog licence!’ which brought the house down and cleared the atmosphere. Brian and his mate had the pool match, Brian won, money was exchanged and we left in search of more congenial surroundings.

Brian’s review was short and sweet but positive.

Another review came from one of my WordPress fellow bloggers who decided to see what all the fuss was about on my web page, which as you may know is full of posts, pages and videos praising this relatively unknown literary masterpiece. That review was very, very kind indeed and compared FIS to similar works like the Reggie Perrin books and writers such as Stan Barstow, Alan Sillitoe and Bill Naughton.

So now it’s about time we came to the bad review. It wasn’t a nasty review, it wasn’t one of those internet things where someone just starts having a go at you. Come to think of it, not long ago on YouTube, someone commented on one of my promo videos that Floating was ‘a rip off and a sad copy of Life on Mars!’

Life on Mars if you remember, was a TV show in which the main character wakes up in 1970’s Manchester where he is a police detective. Well, I don’t know where that guy was going with that one because FIS is nothing like Life on Mars although it is of course set in Manchester in 1977. I pointed that out to my random YouTube commenter but he never replied and after about a month I deleted his comment as it annoyed me every time I happened to see it.

OK but what about the bad review on Amazon? I know, well here it is:

I got this for my oh (other half?) to read as he was at uni in the 70s. But he wasn’t interested, so I read it myself. It wasn’t my cup of tea. I found it boring, lacking in real story and about free sex and booze.

Free sex and booze! I don’t remember writing anything about free sex but then again, then was some sex. It’s a book about young men and young men like young women and, at least back in the seventies, young men and women liked having a drink and a dance and they enjoyed the subtle and no so subtle arts of the ‘chat up’!

I like to think that FIS observes young men up close in pubs and clubs and I wrote, quite accurately I thought, about beer and cigarettes, about banter and chat up lines, pints of lager and Bacardi and cokes and the smoky background of 1970’s jukebox music.

The reviewer mentions university so perhaps life was different for students in the 70’s. Perhaps for them it was all red wine and progressive rock, cannabis and sex. (But not free sex, clearly.)

Still, there are a number of things to remember about reviews, especially bad reviews.

Firstly: Even the very best of the bestest authors get them because not everybody will like your book.

Secondly: It’s not a personal affront; the reviewer just didn’t like my book. When it comes down to it, I don’t care for every book I read, do I?

Thirdly: Look at the review objectively. Are they any comments I can use to improve my next project?

Fourthly: Pick yourself up and carry on. OK, give yourself time to perhaps eat chocolate, drink beer or even have a moan to friends but then pick yourself up and move on!

Here are a couple of posts on the subject of bad reviews that helped me.

Click here for one and here for the other.


Floating in Space is set in Manchester 1977. It’s about beer and cigarettes, banter and chat up lines, pints of lager and Bacardi and cokes and the smoky background of 1970’s jukebox music. Click the links at the top of the page to buy or for more information.

The Self Published Writer’s Guide to the Radio Interview

A great opportunity to promote my work came my way this week. I’d like to be able to say that it was an opportunity that I created because I’m a top-notch marketeer and all round internet savvy guy. As it happens it was something that happened quite by chance. It turns out that one of my fellow northern bloggers thought that I’d be an ideal interviewee for her husband who happens to be a radio DJ. It was also an ideal opportunity for me to rabbit away on radio about my books, (ok, book!) blogs and YouTube page and generally promote myself with the possibility of flogging a few more copies of Floating in Space and maybe even getting a few more followers on my various internet pages.

I have to say I’ve always fancied being a radio DJ. I’ve always liked Paul Gambacinni whose smooth transatlantic tones used to tell us all about the US chart placing on his BBC radio show and he is still broadcasting today on BBC Radio 2. Another favourite DJ was Adrian Juste, who back in the 70’s and 80’s did a BBC radio show which combined music and comedy clips. Sadly he was sacked by the BBC when the new Radio 1 controller made some sweeping changes in the 1990’s. Shame really because Adrian was doing something very different on the radio, combining music and comedy. I loved his show.

Now my adventure on radio wasn’t exactly Radio 1 or even Radio 2 for that matter. In fact it was on Salford City 94.4 FM, a community radio station and the DJ was a really nice guy called Allan Shalks. Salford City Radio, according to their website blurb is . .

‘a multi award-winning non-profit community radio station brought to you by more than one hundred local people every week.

We encourage new, unique and innovative radio with a local feel and local relevance. All our shows are produced and presented by volunteers and we offer Salford a unique service that promotes local news, people, topics and events.

We are also famous for our fantastic and varied taste in music. We cover everything from unsigned bands and new artists to specialist genres.’

Writers, even those of the self-published variety have to cope with various things in their writing lives; book signings and stuff like that. A particular milestone for me was my first media interview. How did it go? Well it went something like this:

I wasn’t sure exactly where the radio station was so I did a recce the day before and I arrived early. Allan Shalks, the DJ who had kindly offered to have me on his show was there waiting and we had a quick chat, settled on some writer and blogger friendly topics and we were all set.

I was a little surprised because I had imagined that a radio station was full of young media students eager to climb the ladder of media success and get something down on their CVs before sending in their applications for Radio One.

Actually, Salford City was a pretty laid back environment staffed with people of a similar age to myself, in fact I could even imagine myself in the DJ seat, turntables at the ready, earphones in place, ready to knock out a few tunes for the Salford populace. I brought along my trusty video camera hoping to put together a video to record this momentous occasion in the life of a blogger. Record book sales of £25 in one month and now radio fame! Whatever next!


Floating in Space is a novel by Steve Higgins available as a Kindle download or traditional paperback. Click the links at the top of the page to buy or for more information.

Will the Real Steve Higgins Please Stand Up!

“All relationships are transient, friends who stab you in the back. People you network with at a fancy party. Relatives who die. The love of your life. Everything is temporary. People come into your life for a limited amount of time, and then they go away. So you welcome their arrival, and you surrender to their departure. Because they are all visitors. And when the visitors go home, they might take something from you. Something that you can’t ever get back. And that part sucks. But visitors always leave souvenirs. And you get to keep those forever.”

I didn’t write that first paragraph. I found it on the world-wide web after a surfing session. I was actually looking for something else but when I found that paragraph I had to stop and think. The writer, a guy called Sam Lansky, called it the Theory of Visitors and his post (you can read the full post here) is a post about dating and relationships but it highlights a fundamental fact of life; it is temporary and everything changes. That can be a bad thing if you are happy with your lot and don’t want things to change, but then again if you are not happy with things then hang on because someday, they will change.

Anyway, I might as well try to get back on track. I was diverted by the Theory of Visitors and good writing always has the power to take me way off track. I was writing about me and social media, and one way to try and gauge how I am doing and how visible I am in cyber space is by searching for me on the internet. I don’t know if that’s something you have done yourself but looking for you yourself on the internet is always fun. The first things that pops up on Google about me, Steve Higgins, are plenty of hits for various other Steve Higgins’s and the most popular Steve Higgins on the internet is a guy I have never heard of, the Steve Higgins who apparently is an American comedian and talk show host. That particular Steve Higgins was born on 13th August 1963 and is also a writer, producer, announcer, actor, and comedian. He currently serves as the announcer of The Tonight Show starring Jimmy Fallon and as a writer and producer of Saturday Night Live, a TV show over there in the USA.

On page 2 this very website appears in the results, Steve Higgins: Letters from an unknown author. Page 3 shows my amazon author page which is good but nothing much else could be found about me personally although it was interesting to hear that Steve Higgins was performing at the annual Caribbean Voices and Pan Show, giving a ‘spectacular’ musical performance. I was also happy to see that the Steve Higgins who appeared in the obituaries was not me and at the moment I am currently alive and well.

Clicking on the Google video tab I found myself on page three of the results one day and then a week later relegated to page six. disappointing but at least it’s good to know that I actually feature in Google searches which is probably more by accident than design although I do pay a lot of attention to SEO otherwise known as Search Engine Optimisation. What is that all about? Well it’s about making sure that you are using the right keywords in the right places so that you will show up on Google searches and one big tip I would like to reveal is this one. Instead of adding an image titled DSC34567 to your post, give it another title, rename it to something more relevant to your post as Google searches will also pick up on the names of your images!

 

Anyway, getting back to me. On a very dull night shift not long ago I was sitting with my colleague Paul and we were watching the old TV show Bullseye. As usual in our control room the TV has no sound, just subtitles and Paul mentioned how great it would be for a contestant on the show to tune in and see either himself or a loved one guesting on TV from the 1980’s. The show started in 1981 and ran for quite a while. As I thought about it I remembered that I myself was on a TV show in the late 80’s or early 90’s. It was a show called A Word in Your Era. It was a spoof quiz show, that is to say it wasn’t a real quiz show at all. It pretended to be but all the questions and dialogue were scripted in advance and the guests were comedians who were playing a part. In fact I remember that the warm up man was the writer of the show and he seemed to be very pleased with himself, poor deluded fellow that he was. On the show that I was part of, Steve Cougan played Casanova and he answered various questions, in character, all of which were pre arranged for Steve to give a comedic reply to. When we entered the TV studio, the old BBC studios in Oxford Road in Manchester, members of the audience were asked to give questions to the performers in a fake question and answer session. The question I was given was to ask ‘Casanova’ was had he ever been involved with a man?

Now A Word in Your Era never really took off and although I remember my episode being on TV the series fizzled out soon after. Anyway, I didn’t imagine for a moment that the show would be out there on the Internet but then again, one should not under estimate the power of Google or the Internet. There am I, just as I was in 1992 with large glasses and a not very attractive shirt . .

The video should start just as I make an appearance but if not, fast forward to 17 minutes 54 seconds!

After that experience I became quite interested in being on TV and applied to be a contestant on another TV quiz show. At the audition I was understandably rather nervous. Sitting with various other TV hopefuls I was asked to stand up and talk about myself. I did so, chatted about my job, my new house move and so on. After a few minutes I faltered and asked ‘was that enough?’ Fine said the producer or whoever she was. As I returned to my seat, a girl sat next to me shook her head. ‘Oh God’ I asked. ‘Was I that bad?’

‘No’ she answered. ‘It’s just that you have to keep talking until asked to stop. If you stop too early they expect you’ll dry up on the real TV show and so they won’t go for you.’ The lady, like quite a few of my neighbours in the audition room, was a veteran of various daytime TV shows and knew what she was talking about. I never made it onto the long forgotten TV quiz show.

Going back to Google I thought I’d might as well try the Google image tab. I scrolled down and there I am on row 22 of the image results, nestled between Steve Higgins with Cuba Gooding Junior and Steve Higgins @stevehigginsok of Twitter. Steve sadly has only 478 Twitter followers compared to my 6,743! Never mind Steve, perhaps you need to do a little more networking.

Looking back over http://www.stevehigginslive.com (not http://www.stevehiggins.com -that wily US comedian has snapped up that domain name!) I see that I have revealed a great deal of myself to the unsuspecting public, all in the name of marketing my one and only book. My hobbies of writing and video production have been revealed. My love of 1960s TV shows. My classic film addiction, my music loves. Have I revealed my true self, the inner Steve Higgins that is really me? Perhaps. Then again, perhaps not. Either way, everything is only temporary. People come into your life for a limited amount of time, and then they go away. So you welcome their arrival, and you surrender to their departure. . . .


Floating in Space is a novel set in Manchester 1977. Click the links at the top of the page to buy or for more information.

My life on YouTube

I am pretty active on social media, all mostly focussed on the thankless task of flogging my book, Floating in Space, to the unsuspecting book reading public. Here on WordPress my output is mostly short essays about my life, the books I read and the classic films I watch on TV. Over on YouTube my output is slightly different, mostly short videos that extol the virtue of my equally short novel but I do get pretty creative in the video element too.

My hobby as a video producer began in 1986 when I was given a VHS compact video camera for my birthday. It was pretty much the same camera that Marty McFly used in back to the future, shooting video onto small VHS tapes that you play on a standard VHS player by inserting the small tapes into a VHS converter which was just the size of a standard VHS tape. When I got the camcorder, as soon as I had exhausted the usual stuff, filming weddings and christenings and so on, I starting trying to make something more professional and the first time I felt like I had succeeded was when my friend Steve and I made a film about Manchester Airport.

We had both spent lots of time at the airport as schoolkids and we both had ideas about what we wanted to show on the video, particularly the back lanes of the airport and the old war-time pill-box we used to visit on our bikes. Almost as soon as we began to shoot Steve just switched on his life time love of aircraft and started talking, which apart from some brief discussions earlier, was basically unscripted. When I consider now how hard it is to speak on camera, even when I have a script, I take my hat off to Steve.

Not so long ago I took the airport video and added some copyright free music, tidied up some bad cuts and added it back to YouTube. I did think of deleting the original but when I looked at all the views it has had (8.3K views at the time of writing) and all the comments, I just couldn’t bring myself to do it.

Another re-edit was a video about a rail trip from Manchester to Porthmadoc in Wales made on a weekend trip Steve and I made in 1986. The original used a lot of contemporary music and was not very visible on the Internet, in fact a little caption used to come up saying ‘blocked in Europe due to copyright infringement!’ So again with this other re-edit I added copyright free music and tidied the film up a little. I re-voiced part of the narration which was a mistake because my voice is so much more confident these days than it used to be and the old and the new narration don’t really go together. Perhaps I just need to go the whole hog and re-voice the entire narration!

Back in the 1980’s I was a great motorsport fan and spent every other weekend down at Oulton Park, the Cheshire racing circuit. Here’s a video that was a compilation of some of my best video at the track complete with titles made on my Sinclair Spectrum!

Getting to some of my more recent videos, here’s me reciting some of my poetry, in fact this poem, Some Love, is one of my favourites.

One of my usual themes in this blog is second-hand books and I’ve done quite a few posts on the theme of my Holiday Book Bag. Every time so far I’ve managed to convert the post into a video version. Here’s the first from 2016 with me dressed as Bruce Willis in Die Hard fashion.

I’ve used the online editing website Animoto for a while now and here’s one of my favourite short promo videos for Floating in Space. One of the great things about Animoto is that you don’t necessarily need video, you can create a video slide show using still images or combine video and still photography.

Here’s another one but instead of just pictures and music I’ve tried to do something slightly different. Floating is set in 1977 so I’ve tried to bring up some interesting things from that year as well as some interesting personalities to make the watcher start to think about the late seventies and perhaps how interesting a book set in that time period might be .

Here’s something different again. It’s actually still a plug for Floating but also a spoof on the opening of the Woody Allen film Manhattan, only instead of talking about New York like Woody, I wax lyrical about Manchester. Once the watcher has been lulled into a false sense of security, then comes the link to Floating!

Having got the hang of this narration business I decided to step back and add a narration to a video that just had captions when I first put it together. Even though at first glance the video seems to be about cycling, it’s actually about video editing. Click here to see the original.

One of my favourite videos is this one. The narration has been put together from my blogs and text from Floating with some new additional thoughts on Manchester. I revisit the sites of some of the locations used in the novel and talk about how things have changed, take a ride on the town’s new tram system and generally wax lyrical about Manchester.

Talking to camera and trying to make your book sound interesting isn’t as easy as it seems. In this video I’ve tried to show how difficult it is and produced what is generally called a bloopers reel. It’s nothing brilliant, just a bit of fun.

Here is my very latest video. When I travelled to France this year I clipped my action cam to the window and filmed pretty much everywhere I went. On several occasions, especially when travelling long distances, the cameras ground to a halt when their battery charge ran out. Anyway, this short video takes in the village of Parçay les Pins where we stayed, my favourite town of Saumur, brocantes and barbecuing.


Floating in Space is a novel set in Manchester, 1977. Click the links at the top of the page to buy or for more information.

Writing, Marketing and the Incredible Truth about Google.

Once upon a time when I first started this web page, my whole focus was to promote my book, Floating in Space. Floating is a kitchen sink drama, something on the lines of Saturday Night and Sunday Morning, although not quite as good, but set in 1977. Those were the days; no Internet and no mobile phones. There were only a handful of TV channels. Jimmy Carter was the US President, Jim Callaghan was the UK Prime Minister and a pint of bitter was only 25 pence.

 I had taken a number of essays based vaguely on my early life, knitted them together, added something of a storyline and finally, after lots of re-writing and editing, realised a lifetime’s ambition of creating a book and becoming a writer. It’s exciting to produce something, some small piece of work which people actually read, although to be completely honest, pretty much everything I write is for me, for my own personal pleasure and even if nobody ever read anything I wrote, the actual writing itself still gives me a lot of pleasure. Having said that, every time I sell a paperback or a Kindle, every time someone adds a ‘like’ to one of my posts it does make me feel really good.

Back in the old days like 1977, when everything was, you know, black and white and digital publishing was unheard of, an author would have to submit his manuscript to a publisher and nine times out of ten would be flatly rejected. Publishers are experts on literature, or so I suppose but even the best of them have rejected books like the Day of the Jackal by Frederick Forsyth, or the Harry Potter books for instance. Maybe they are not such geniuses as we thought.

Either way, even Frederick Forsyth would be taken aback a little I think, if he had to write a weekly blog, plan posts for Facebook and Twitter and make short videos for his YouTube page. Things just aren’t what they used to be!

Not long ago I picked up an e-mail from the people at Google and they offered me a substantial amount of credit to start using Google ads again. I have to admit, I’d not advertised on Google for a long time but creating an ad these days isn’t as easy as it sounds. One of the important aspects is to know your audience. Your audience? Well, I’m not sure I do know my audience. I’m guessing, and this is purely guesswork, that people like me would like the things I write so I suppose we’re looking at middle aged book readers, interested in a humorous take on life, which is what Floating really is.

For the past three years I have concentrated my social media promotions on Twitter. OK, I have a Facebook writer page and a Pinterest account and a Google+ account but it’s Twitter where I have really pushed myself. So much so that I am the proud possessor of over 6,000 followers. Sounds good doesn’t it? If every one of those 6,000 people were fans of my blog and each and every one bought a copy of Floating in Space I’d be quids in. The fact is, out of those 6,000, I’d say only a handful are genuine fans. The rest want to be friends with me for one reason -because I have 6,000 followers and every time someone Tweets one of my Tweets I am honour bound by the unwritten Twitter users code to Tweet them back, Tweet them to my 6,000+ followers.

Anyway, the reason I mention Twitter is that over on the Twitter analytics tab there are some really interesting tools that tell you all sorts of statistical stuff about your Twitter account but one tool in particular will give you the lowdown on your audience, your Twitter audience that is. So, a quick click over to Twitter and I see something like this;

That’s my audience sorted so back to Google Ads to see if I can add those details provided by Twitter and you get these drop down boxes that seem to go on forever in the search to identify your audience: What is their location? Are they parents, homeowners, car owners and so on and so on? Even on the parenting box you can choose one or two or more children.

Then you look at language spoken, income bracket and a multitude of other choices with which you can target your potential customer. Then you are looking at what sort of results are you after? Sales leads, purchases, web site clicks, video clicks, post likes?

This might be the point at which you, the reader, might be thinking that me, the author, is going to answer those questions. You might be thinking this is one of those how to do it posts with step by step instructions to get more book purchases and more readers. Now, or pretty soon, you might think, Steve is going to reveal all, some trick to Google Ads. You might even be thinking ‘wow, Steve is really clued in to all this technical marketing stuff!’

No, not gonna happen, it’s more the other way around: I’m sitting here waiting for someone to tell me what to do!

Just while I’m on the subject of Google it is pretty amazing how much Google is involved in your life, or can be, if you let it. If you search for something on the Internet, you probably use Google. If you upload videos to YouTube, that is part of Google.

A while ago I upgraded from my old banger mobile phone to a top notch internet savvy smartphone. I added Google onto my phone, logged in and found that straight away, Google was saving all my contacts on to my Google profile. Helpful, in fact very helpful because when I changed phones I no longer had to save my contacts to my SIM card. I could just log in to Google again on my new phone and there they were, all my contacts just waiting.

Here’s another thing, your Google timeline. I don’t know if you ever look at it or even know what it is but when you get a chance, check it out because what you will find is this, all your movements in great detail.

On the day I left for my holidays in France for instance, we left home at 8:57am, drove 307 miles in 5 hours and 21 mins. Travelled on Eurotunnel then drove 2 hours and 31 minutes through France to our hotel which was 4 minutes and 150 yards away from a restaurant on the Rue du Mont Perreux. And there was me, annoyed at myself for not jotting the car mileage down before we left home.

A while ago I was in Manchester with my brother and Google showed all our movements, what pubs we were in, how far we had walked to each pub, and how much time we had spent in each establishment. The only thing it didn’t record was what we drank, but now I think about it, in Wetherspoons I used the Wetherspoon app to order drinks so those details will be there, recorded for posterity in my phone memory somewhere.

Last weekend Liz and I went into Lytham for the Christmas lights switch on and when I looked, Google had once again faithfully recorded our movements. There were the times we had walked to the bus stop; the time and distance we had travelled on the bus (16 mins and 4.2 miles.) However, there was one missing element. After watching the festivities in Lytham we went to the Red Fort restaurant and now I think of it, I was unable to ‘check in’ there because I had no signal.

When I checked Google later it asked me if the Ego restaurant, one of my many regular watering holes and a mere stone’s throw from the Red Fort, was a ‘missing place’ Sorry Google, this time we fancied a curry at the Red Fort.

One more thing about Google. The whole genre of detective fiction will have to be changed. I watching a murder documentary the other day on TV and the killer’s movements were traced meticulously by Police investigators. A lot of their work involved tracking down CCTV cameras, trawling through recorded footage and establishing the timeline of the suspect. Then there was more legwork, interviewing people and taking witness statements. Such a pity the murderer didn’t have Google on his phone as his movements would have been there, minute by minute.

Good thing they didn’t have the Internet in Columbo’s day. Google would have ruined many an episode!


Floating in Space is a novel set in Manchester, 1977. Click the links at the top of the page to buy or for more information.

Videos, Blog posts and the Search for Content.

It doesn’t get any easier, the search for words and ideas for a weekly blog post. And it just goes on and on, just like marketing. You write a book, self publish it on Amazon, then realise that if you want to sell a few copies you need to promote your book more and more on social media. After all, before people can make a decision about whether to buy or not, they need to know more about your product, and if they’ve never heard of it at all there is only you who can tell them about it.

One of the ways in which I have worked is to show the public something interesting through either my blog posts or videos and hope people may think, ‘hey that was interesting. Wonder what this guy’s book is like? That’s the theory anyway. In practice coming up with varied content week after week is hard work. Sometimes I have to cheat a little. Cheat did he say? Well a little bit. Sometimes I take an old blog post and liven it up a little, rewrite it and add some new images and graphics and hey presto, new blog post!

Sometimes I’ll take content from a stalled project and use it for something else, like another blog post. Back in 2017 I was in Manchester, the location of the events in my book, Floating in Space, and shot some video of the town as it looks these days. I had a vague idea of talking about the city and how it has changed during the last 40 odd years and looking at some of the pubs and bars I used to frequent. Back home I saw that my footage wasn’t brilliant and there didn’t seem to be enough useable video to work with. One big problem for me is that when I visit Manchester, the lure of my old pubs and haunts is just too great and I tend to have to go and visit them and of course, have a pint or two in them too. Then there are new venues that need to be tried out and evaluated. This process of evaluating is very important, especially to a top blogger and chronicler of Manchester, like me! The thing is, after a few pints, which of course are essential to the evaulating process, I’m not necessarily in the mood, or the state, for shooting video!

Making a documentary film, even the short ones I make is pretty hard. I started off putting a rough cut together then working out a narration but things just wouldn’t come together. A better way, I found, was to sit down and write something and then try to select images that fit together with my words. Editing, especially the way I work, can be a slow process. After that particular video project stalled for the umpteenth time I realised my Saturday blog deadline was fast approaching and that I had little worth publishing. That’s when I decided to take my narration and re-purpose it into, yes, you’ve guessed it, another blog post.

My post Manchester 41 Years On, was a nostalgic look back down memory lane and a sort of appreciative look at present day Manchester. It combined a lot of text from Floating in Space, written quite a few years back now with some new fresh words inspired by my recent visit to the old home town. I liked it so much that I determined to get back into the editor’s chair and sort out that video!

After numerous re-edits I finally got things in some sort of order. I did have a version with some background music but it was annoying so that had to be removed. My narration wasn’t perfect but after a session with the old sound mixer and the snipping out of those many errs and ahhs, things seem a little better. Not Oscar nomination material I suppose, but a pretty reasonable short video. Take a look and see what you think!

By the way, this post came direct from French mobile internet hell! Stay tuned and illI tell you more next week!


Steve Higgins is the author of Floating in Space, a novel set in Manchester, 1977. Click the links at the top of the page to buy or for more information.

Writing and the Big 300!

It’s not always so easy to come up with a new blog post week after week. It’s even harder to find something extra special for my 300th post. Three hundred posts! I suppose to those of you who have been writing for years, 300 may not be such a big milestone but for an amateur writer like me, it’s pretty special. The crazy thing is this, a few weeks ago I was commenting on one of those online forums, praising WordPress and blogging and someone commented that if I hadn’t been blogging I might have finished my second book! Looking back I now wonder whether that guy was actually right. 300 blog posts, times my average word count per post: That comes to about 20,000 words. Yes, perhaps I could have written my next book. Then again, it’s not just the words, its the idea behind the words, the creative thrust of a book that’s important. Get that and the book should just follow. Still, that fellow had a point. Should I give up my blog posts in favour of my book? Well, if that would guarantee me producing a book then yes, great! The thing is, it’s not a lack of words that have kept my book in a constant state of unfinishedness (is that a word? If Norman Mailer can invent words then so can I.) It’s really my own laziness.

Laziness, fear of the blank page, procrastination, they are all enemies of the writer. The only way to overcome them is just to keep on writing. If you are writing a blog post and it wont come, switch to something else; that other post you had on the back burner or that  script you had started a few years back. A great deal of my work is done like that, in small bursts of activity. A while back I had an idea for a film screenplay and worked away creating the first quarter of the work. Later I decided to turn it into a book and as I worked with the text, adding in all sorts of detail that wasn’t in the original script, the story came alive to me in a different way and I started to bring something new to the book version. Don’t hold your breath though, its still far from completion.

On a number of occasions I get an idea for a scene, a single scene for a screenplay or even a book. Just a scene, not a book or screenplay idea, just an idea for a short scene. Occasionally I’ll write something and see an opening for that scene, a little space that the scene will fit in and perhaps take one of the characters from A to C when before there was a yawning chasm at B!

The other day my brother and I were talking about war pictures and I said that war films don’t really do it for me but then, my brother reeled off a number of war films that I love. World War 2 Films like The Wooden Horse, First of the Few, The Cruel Sea, The Great Escape, and The Dambusters. Then there are modern classics like Platoon and Born on the Fouth of July from director Oliver Stone. Platoon is a particular favourite of mine; it was written and directed by Stone and based on his personal experiences in Vietnam, which made it all the more relevant and emotional.

Anyway, I’m talking about war films for a reason, which is this. My scene, the one that I’m waiting for a story to fit it into, is from a war film. It goes like this:

EXTERIOR. WORLD WAR 2 BATTLEFIELD. SHELLS ARE BURSTING ALL AROUND. MACHINE GUN FIRE RAKES THE AREA AND A WOUNDED SOLIDER STUMBLES INTO A FOX HOLE. SOLDIERS RUN TO HIS AID. THEY TURN HIM OVER AND LIFT HIS HEAD UP.

THE SOLDIER COUGHS AND TRIES TO SPEAK.

SOLDIER 1: Take it easy son. Don’t try to talk.

SOLDIER 2: HE LIGHTS A CIGARETTE AND SLIPS IT INTO THE WOUNDED SOILDIER’S MOUTH.

THE WOUNDED SOLDIER COUGHS AND CHOKES.

SOLDIER 1: What did I tell you kid? Don’t try and talk. The medic’s on the way over. Save your strength.

THE WOUNDED SOLDIER COUGHS EVEN MORE.

SOLDIIER 2: Sarge, I think he’s trying to tell us something.

SOLDIER SPITS OUT THE CIGARETTE.

CLOSE UP:

(By the way, I did mention it was a comedy scene , didn’t I?)

WOUNDED SOLDIER: I don’t . .smoke..

Oh well. Here’s another script story. Ages ago when I first met Liz and we began socialising in St Annes, we started frequenting Wetherspoons there. It’s a pretty friendly pub and we made friends with quite a few people. There was Big Steve who I wrote about in another post but we also met two guys, Craig and Danny (as usual, names have been changed to protect the innocent!) They were brothers in law who were married to twin sisters and they both owned and ran small hotels in St Annes. The hotels were on the same street opposite each other and the  sisters were identical twins so their whole scenario seemed to scream ‘sitcom’ to me.

I used to ask them what funny things had happened to them in their work as hoteliers and being married to identical women. ‘Loads of things’ they would always say but I could never get any details. Anyway, when I had a quiet moment I started off a pilot sit com script using their situation, rival hoteliers married to identical sisters. It’s nothing brilliant but mildly amusing and it sat in my documents folder for a long time. Every now and again when I slipped into that blank page syndrome, I’d pull out the script and add a few more pages.

Not long ago I noticed on one of my occasional visits to the BBC Writersroom page that a window of opportunity was coming up for a sitcom script. The BBC, rather than accepting ‘spec’ scripts all year round open a small ‘window’ of a few weeks where you can submit your work in certain areas, sometimes a film script or a play, sometimes drama, other times situation comedy. I went back to my sitcom script,  pulled it quickly into some sort of shape, added an ending and bunged it off to the BBC. Now I sit glued to my inbox with bated breath, awaiting the BBC email that may or may not even arrive.

Of course, I do wonder what might happen if the BBC actually decided that my sitcom script is worth making into a pilot? That would be fun having my work made into a TV show. Imagine if it was succesful! Imagine if the BBC said we’re going to make a twelve episode series! Imagine me trying to write twelve episodes when it took me months to write one 25 minute episode! Even the great Spike MIlligan had a nervous breakdown writing the numerous scripts of the radio show ‘The Goon Show’. Of course, someone at the BBC could be reading this very post. Did I say something about 12 episodes? Would I be able to write 12 episodes?

Of course! What’s 12 episodes to a top writer like me? I might even start episode 2 straight away. Well, straight away after a cup of tea. And maybe a sandwich. Better make it first thing tomorrow. Well, tomorrow afternoon might be better . .


Steve Higgins is the author of Floating in Space, a novel set in Manchester, 1977. Click the links at the top of the page to buy or for more information!

Writing, Promotion and the Self published Author

Writing.

There is only one reason to be a writer and that is because you love writing.  OK, there are those whose novels regularly hit the best seller lists and get made into films and earn the writer untold millions and that is perhaps an incentive to write. Few writers however, get into the millionaire bracket so it is perhaps best to accept that writing is its own reward, just one of personal pleasure at creating something amusing, insightful, or whatever you, the writer, intended.

One of the problems of writing, for me at least is that I have two what I might call ‘situations’. One is the idea situation when I get an idea for something and long to get it down on paper, on my laptop or whatever. The second one is actual writing, that situation when I am alone, Liz has gone to work or out somewhere. She has probably left a list of things to be doing like ‘cut the grass’ or something but let’s ignore that for now. I am sitting at my laptop all ready to create a new chapter for my book, a new screenplay or whatever.

Here then, is the problem. These two states or situations rarely, if ever, meet, so a lot of the time when I am sitting quietly with my laptop nothing comes to mind. The other situation, the one where I am full of ideas, well that usually happens when I am at work and things are very busy or I am driving my car and unable to get this stuff down. Now I do have something of a solution. There is a hand-held dictation recorder in my car into which I blab various ideas, poems and stories as I speed along the M6 motorway on my way to work.

Another is an in idea I pinched from a fellow called Jack Black who wrote a motivational book called Mindstore. I used to use Mindstore quite a lot when I was trying to up my confidence for job interviews and so on. What Jack suggests is building a house entirely within your mind and designating various rooms inside for various confidence building activities.

For instance, there is a shower room where, after going through a relaxation and meditational procedure, one uses the imaginary shower room which not only cleanses but it relaxes and washes away all negative emotions and feelings. There are various meditational procedures used to build this house and its rooms in your mind and the individual is encouraged to design something outstanding. One room I added was a boxroom, in which I store all my unworked on ideas, unused blog posts and book chapters. The only problem is this, when I come to enter that room, I’m usually in situation #1, you know, the one where I’ve got time on my hands and can’t think of anything.

Promotion.

You may have spent weeks, months, even years writing and re writing and now your book is finally finished. Great, you think, pour out a glass of port, or your alcoholic beverage of choice and celebrate. It’s over, the mammoth task you set yourself ages ago is finally complete. Wait a minute, what do you do now?

Yes, exactly what do you do? Well, the first thing is to start searching for publishers which is not an easy task. If that fails you could always self publish your work, just like myself and thousands of others have done through Amazon. Floating in Space is available there as a paperback or as a Kindle download but what then? The book comes out and is perhaps one of 5,000 new titles newly available that or any day. 5,000! That is a pretty huge figure. How then do you not only get people to look at your book but actually buy it?

There is only one answer that I know, and that is to spend a great deal of your free time on social media plugging your work. That is how this whole WordPress site came about. Yes, these weekly posts are just a pawn in the game of marketing to seduce readers into buying my book. Sadly, Floating still isn’t a number one bestseller, I haven’t been able to give up my day job and the few pennies I make from book sales just about pay for my subscription to Animoto, the site where I edit most of my videos. Why video you might ask? Well, here are a few stats.

1 .In 2017 video content represented 74% of all internet traffic.

2. 37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%)

3. 4X as many consumers would prefer to watch a video about a product than to read about it.

4. Facebook users watch 8 billion videos per day.

5. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

Well, that’s five facts gleaned from various sources on the Internet. My top Tweet on Twitter is one that links directly to my landing page here at stevehigginslive.com and that’s pretty much why I’ve got so many videos lurking about the Internet ready to extol the virtues of my writing and to convince the lucky viewer that they must buy my book! Here’s my very latest video which comes with some very exciting James Bond style music:

Videos aren’t that difficult to make but you do need a great deal of patience when it comes to the editing stage. In a number of my videos I speak directly to the camera and try to impart to the viewer why he or she should buy my book. That isn’t such an easy thing to do but it can be made easier just by a little preparation. What are you going to say? Well, work that out in advance and rehearse, take a few test shots. I tend to keep my chatter down to a few sharp and straight to the point phrases these days because in a lot of my earlier videos I tended to ramble on a bit too much. Anyway, here’s a video which shows just how I used to get it all so very wrong.

One of the great things about video, at least for me, is that I love messing about with videos, editing and adding music and sound effects. My preferred video editor is Windows Movie Maker. It’s simple, it doesn’t seem to overtax my computer memory unlike some other programs I have and it’s very easy to use. One of the problems though with computers and particularly with Microsoft is this. I’m pretty sure they know exactly what programs I use because as soon as I get pretty happy and settled with a particular one, in the next Windows upgrade, they will promptly drop it.

Windows Sound Recorder.

Windows Sound Recorder for instance. A simple program, pop in a DVD and copy some of the music and dialogue from your favourite film, mix it on my trusty magic sound mixer, burn it onto a CD and the next day I am happily hurtling down the M6 listening to wonderful old classic movies as I drive to work. Upgrade to Windows 10 and where is the sound recorder? Gone. replaced by Windows voice recorder which is a total waste of time.

Windows Movie Maker.

A few weeks back I decided it was time for a new laptop. I saw a good deal on Ebay, sent off my cash and soon my lovely HP laptop arrived. A short time later I was online only to find a message saying my laptop did not have the latest version of Windows 10. Now, and this may have been my first mistake, I clicked the ‘update’ button and began a long process of updating Windows 10. When the dust had settled and updates were installed, where was Windows Movie Maker? Gone. Consigned to the trash bin of software history! That scuppered my plans for making a few quid out of my old laptop because I still need it for my video editing.

Oh well, just call me Two Laptop Steve!


Floating in Space is a novel set in Manchester, 1977. To find out more click the links at the top of the page.

Some Hints and Tips from my Adventures on YouTube

I was checking my YouTube page the other day and noticed that I have eighty four videos there. That figure was quite a surprise to me. Eighty four videos? I have to admit, some of those are in my private file and are for production use only. (That makes me sound like a real film producer – production use only!) By that I mean some were uploaded so I could use the soundtrack on another video, some were uploaded without a soundtrack so I could add YouTube music later and some were promotional videos that use the old Floating in Space cover and were made before I introduced the newer version and rather than delete them I have just taken them offline.

By far my most popular video is this one, Trucking: The life of an HGV driver, 1980’s Style! I’d like to be able to tell you what a cracking video it is and that it is well worth watching although, in fact, it isn’t. It’s one of my first videos made before I even went on a media course at the Manchester WFA. I spent a few days with my friend Brian who was an HGV delivery driver and I made a short film about him at work.

I think people watch the film because of the nostalgia factor. I can see perhaps former HGV drivers watching it because that’s how things used to be, no sat navs or other gadgets, just get your map out and get trucking. They are certainly the ones who leave comments. Apart from that it has no particular merit. Pity I didn’t remove the title sequence, done on my old Sinclair Spectrum with music from Elton John, because if I had, the 35,917 views I’ve had at the time of writing could be making me a few quid in royalties. Instead the video is subject to a copyright claim by the owners of Elton’s music.

That’s probably the best lesson I’ve learnt from my time on YouTube; if you made a video years ago and used your favourite tracks from your record collection, replace them with royalty free music which you can download free from YouTube.

One of my favourite videos is another I made in the 1980’s, A Welsh Journey, Manchester to Porthmadoc. It’s a short documentary made about a rail trip which was inspired at the time by a documentary film presented by Michael Palin called Confessions of a Train Spotter. It was part of a Great Railway Journeys series and unlike some of the travel films made later by the former Monty Python performer, it was a great little film full of enthusiasm for the subject.

My old friend Steve and I wanted to recreate Palin’s journey but instead decided to do something cheaper and easier, a rail trip from Manchester Victoria to Porthmadoc. I did a great edit with a documentary style voice over and some top notch sound, music and effects mixing, courtesy of the new sound mixer I had just picked up. The big problem with that video, as regards YouTube, was that I used music from a great album by the Crusaders called Images. Now, that was fine in 1986 when the video was viewed just by me and my friends. Fast forward however to the 21st century digital age, upload it to YouTube and suddenly you have a whole lot of  musical rights owners who are not happy that their music is playing on my video. Result: YouTube have muted the entire soundtrack. You can still watch it but you cannot hear it.

The only thing to do was to take my original VHS video, slip the digitised version into my Windows Movie Maker and then re-edit and add some royalty free music provided by YouTube, in this case a little track by a guy called Kevin MacLeod called Local Forecast. I re-did some of the commentary, faded in Local Forecast in place of the Crusaders and even tidied up the video as a whole.

Some time ago videos could be edited on YouTube using their on-line video editor, hence the reason for uploading videos for ‘production use only’ as I mentioned earlier. You could trim videos, use the soundtrack from a different video and so on. Alas, the YouTube editor is no more, so it’s important to have your video all ready for viewing before you upload it.

One handy little thing on YouTube are YouTube cards. They are just that; a little card that appears in the top right hand corner in which you can add a link to other videos or even to your website.

Just going back to my Trucking video, two other reasons why that video does so well might be as follows.

a) The title is very SEO compatible. It’s straight to the point and tells you all you want to know and it also has a pretty good thumbnail or icon. That’s the image when you see when you first find a video on YouTube. If you look at the railway video above, you can see the icon has all the basics, a simple but relevant picture, the title, and a little explanation that it’s the updated version, not the one with the sound muted!

b) Thumbnails are important as a  good one can pull the viewer into watching your video.

A lot of my more recent videos were made on the Animoto web site. Animoto is a video editing website that comes with templates so you can easily upload your photos and video clips and the template will do the rest. You can even create a whole slide show video with just a collection of still images. Here’s one of my favourites, even though it’s just a little advert for my book:

Here’s another one, this time a collection of photographs of Lytham St Annes :

Right, so so far we’ve got documentaries from the 1980’s, promo videos, and slide shows. Not only that but I also have my book reviews on YouTube. Yes, I’ve always added a video version of my Book Bag series. Here’s the last one, filmed in sunny France in 2017:

Just as I’ve finished this post and pretty much finished re-editing my Airport 1986 video by adding royalty free music, I’ve had an email from YouTube advising me that because I have under a 1000 subscribers I can no longer ‘monetise’ my videos! Oh well, the Internet is a fast moving and ever changing place. Perhaps I should look at shifting my videos over to rival video channel Vimeo.com! Anyway, here’s my updated airport video, split into two parts for ease of uploading.

So, just to finish, here are three points that are key to developing your YouTube channel:

1. Use royalty free music!

2. Think carefully about your video title.

3. Add a simple but effective icon for your video; that and your video title can be the key to bringing in your viewers and subscribers!

4. People have very short attention spans these days. If they are not interested in your video in the first few seconds, they will navigate away from your video to something else so make those first few seconds count.


Floating in Space is a novel set in Manchester, 1977. Click the links at the top of the page for more information or watch the short promo below.