Writing.
There is only one reason to be a writer and that is because you love writing. OK, there are those whose novels regularly hit the best seller lists and get made into films and earn the writer untold millions and that is perhaps an incentive to write. Few writers however, get into the millionaire bracket so it is perhaps best to accept that writing is its own reward, just one of personal pleasure at creating something amusing, insightful, or whatever you, the writer, intended.
One of the problems of writing, for me at least is that I have two what I might call ‘situations’. One is the idea situation when I get an idea for something and long to get it down on paper, on my laptop or whatever. The second one is actual writing, that situation when I am alone, Liz has gone to work or out somewhere. She has probably left a list of things to be doing like ‘cut the grass’ or something but let’s ignore that for now. I am sitting at my laptop all ready to create a new chapter for my book, a new screenplay or whatever.
Here then, is the problem. These two states or situations rarely, if ever, meet, so a lot of the time when I am sitting quietly with my laptop nothing comes to mind. The other situation, the one where I am full of ideas, well that usually happens when I am at work and things are very busy or I am driving my car and unable to get this stuff down. Now I do have something of a solution. There is a hand-held dictation recorder in my car into which I blab various ideas, poems and stories as I speed along the M6 motorway on my way to work.
Another is an in idea I pinched from a fellow called Jack Black who wrote a motivational book called Mindstore. I used to use Mindstore quite a lot when I was trying to up my confidence for job interviews and so on. What Jack suggests is building a house entirely within your mind and designating various rooms inside for various confidence building activities.
For instance, there is a shower room where, after going through a relaxation and meditational procedure, one uses the imaginary shower room which not only cleanses but it relaxes and washes away all negative emotions and feelings. There are various meditational procedures used to build this house and its rooms in your mind and the individual is encouraged to design something outstanding. One room I added was a boxroom, in which I store all my unworked on ideas, unused blog posts and book chapters. The only problem is this, when I come to enter that room, I’m usually in situation #1, you know, the one where I’ve got time on my hands and can’t think of anything.
Promotion.
You may have spent weeks, months, even years writing and re writing and now your book is finally finished. Great, you think, pour out a glass of port, or your alcoholic beverage of choice and celebrate. It’s over, the mammoth task you set yourself ages ago is finally complete. Wait a minute, what do you do now?
Yes, exactly what do you do? Well, the first thing is to start searching for publishers which is not an easy task. If that fails you could always self publish your work, just like myself and thousands of others have done through Amazon. Floating in Space is available there as a paperback or as a Kindle download but what then? The book comes out and is perhaps one of 5,000 new titles newly available that or any day. 5,000! That is a pretty huge figure. How then do you not only get people to look at your book but actually buy it?
There is only one answer that I know, and that is to spend a great deal of your free time on social media plugging your work. That is how this whole WordPress site came about. Yes, these weekly posts are just a pawn in the game of marketing to seduce readers into buying my book. Sadly, Floating still isn’t a number one bestseller, I haven’t been able to give up my day job and the few pennies I make from book sales just about pay for my subscription to Animoto, the site where I edit most of my videos. Why video you might ask? Well, here are a few stats.
1 .In 2017 video content represented 74% of all internet traffic.
2. 37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%)
3. 4X as many consumers would prefer to watch a video about a product than to read about it.
4. Facebook users watch 8 billion videos per day.
5. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Well, that’s five facts gleaned from various sources on the Internet. My top Tweet on Twitter is one that links directly to my landing page here at stevehigginslive.com and that’s pretty much why I’ve got so many videos lurking about the Internet ready to extol the virtues of my writing and to convince the lucky viewer that they must buy my book! Here’s my very latest video which comes with some very exciting James Bond style music:
Videos aren’t that difficult to make but you do need a great deal of patience when it comes to the editing stage. In a number of my videos I speak directly to the camera and try to impart to the viewer why he or she should buy my book. That isn’t such an easy thing to do but it can be made easier just by a little preparation. What are you going to say? Well, work that out in advance and rehearse, take a few test shots. I tend to keep my chatter down to a few sharp and straight to the point phrases these days because in a lot of my earlier videos I tended to ramble on a bit too much. Anyway, here’s a video which shows just how I used to get it all so very wrong.
One of the great things about video, at least for me, is that I love messing about with videos, editing and adding music and sound effects. My preferred video editor is Windows Movie Maker. It’s simple, it doesn’t seem to overtax my computer memory unlike some other programs I have and it’s very easy to use. One of the problems though with computers and particularly with Microsoft is this. I’m pretty sure they know exactly what programs I use because as soon as I get pretty happy and settled with a particular one, in the next Windows upgrade, they will promptly drop it.
Windows Sound Recorder.
Windows Sound Recorder for instance. A simple program, pop in a DVD and copy some of the music and dialogue from your favourite film, mix it on my trusty magic sound mixer, burn it onto a CD and the next day I am happily hurtling down the M6 listening to wonderful old classic movies as I drive to work. Upgrade to Windows 10 and where is the sound recorder? Gone. replaced by Windows voice recorder which is a total waste of time.
Windows Movie Maker.
A few weeks back I decided it was time for a new laptop. I saw a good deal on Ebay, sent off my cash and soon my lovely HP laptop arrived. A short time later I was online only to find a message saying my laptop did not have the latest version of Windows 10. Now, and this may have been my first mistake, I clicked the ‘update’ button and began a long process of updating Windows 10. When the dust had settled and updates were installed, where was Windows Movie Maker? Gone. Consigned to the trash bin of software history! That scuppered my plans for making a few quid out of my old laptop because I still need it for my video editing.
Oh well, just call me Two Laptop Steve!
I was watching television today, one of my usual pastimes and I settled down to watch the old 60’s TV show 

As this weekend is the start of the Formula One season, I thought I’d have a look through my motor sporting DVDs and recordings to get myself in the mood for a new season of the sport.
It’s always a bitter-sweet experience when someone decides to make your favourite book into a film. It doesn’t always work out because maybe it was a big, thick, long book and they have cut out your favourite bit, or perhaps the cast wasn’t the one you imagined. It’s usually just the same in reverse. You see a great film and in the credits it says based on the book by so and so, then you rush out and get the book, and it turns out to be a little disappointing. Sometimes it’s even better than the film!
The Film.
The end of a holiday is always a sad time, even more so when you’ve been away for a whole month. Our flight to Lanzarote was pleasant and comfortable but the return journey was on a different sort of aeroplane, one in which far too many seats were crammed in together and the flight was very, very uncomfortable. They just don’t make planes suitable for big people like me.
re’s nothing I love more than a good book and as usual, here’s a quick round-up of the books I’ve taken on holiday to Lanzarote in the Canary Islands. As I’m flying I’ve not brought any hardbacks, just four paperbacks. All my books are usually sourced from the Internet or second-hand book shops but the ones below, with one exception, were gifts.
The writer has no time for music journalists who waxed less than lyrical about later Beatles’ records released in the last thirty odd years, things like The Beatles at the BBC released in 1994 or the Beatles Anthology. Reviewers who gave those records a poor reception get short shift indeed and the reader is quickly reminded of their chart topping sales. In their defence though pop music journalists tend to look forward to new music, not back to the old. More scorn is saved for Albert Goldman who wrote the book The Lives of John Lennon. Personally I thought that was rather a good book; it’s certainly more compelling than this one although it tends to focus on Lennon in a negative way whereas this book is very generous towards Lennon. It’s the book of a Lennon fan and focuses on the events in Lennon’s life in a very positive way.
Subtitled A Lonely Life, this is a biography of Elvis Presley by another music journalist, Ray Coleman. Elvis became the King of Rock ‘n’ Roll who inspired Lennon, McCartney and a whole host of others to become musicians and pop stars. I’ve read quite a few biographies of Elvis, all much thicker than this one but this is a great holiday read being both interesting and informative. The foreword to the book was particularly insightful regarding the impact Elvis had on other musicians. The author recounts two phone calls, one to Bob Dylan and one to John Lennon where he happened to mention that he had been to Elvis’ 1968 comeback concert. Both those highly regarded stars bombarded Coleman with a series of questions about Elvis showing that despite their own success and achievements, they were still at heart Elvis fans.
The Black Dahlia by James Ellroy.
A Daughter’s Tale by Mary Soames.